World Changing Ideas
Foreword by Buzz Aldrin
This is the story of the amazing innovations that have won or been shortlisted for the Saatchi & Saatchi Award for World Changing Ideas. The $100,000 Award was launched in 1998 as the Saatchi & Saatchi Award for Innovation in Communication, and coincided with the Network’s redefinition as The Ideas Company.
Right from the start the Award has attracted high quality entries from around the world, from individual inventors, charitable foundations, medical establishments, commercial enterprise, technological establishments such as NASA, and academic institutions like MIT.
The entries have been diverse, eclectic and inspiring. They have addressed challenges in everything from technology, language and education to medicine, science, disability, the environment, and developing worlds. Winners have included a system that allows the blind to “see” with their ears, and a unique compound, now used by NASA, to replicate the responsiveness of human skin by applying it to the fingers of robotic hands.
Finalists have ranged from self-adjustable spectacles, to a new kind of aeroplane, a laser system for detecting cancer cells, a swallowable camera for intestinal diagnostic examinations and a three-dimensional alphabet.
There has been an impressive line up of judges too. Buzz Aldrin, Laurie Anderson, David Byrne, Edward de Bono, William Gibson, Phillip Glass, Baz Luhrmann, John Maeda and Lou Reed are some of those who have contributed.
Richard Myers and Bob Isherwood are the inventors of the Award.
Paperback, 6.1 x 7.6 inches
Full-color photographs throughout.
Retail price: US$35.00