Tools of the Trade
This third module is designed to introduce students to the tools that can be used in the process of developing Lovemarks, specifically the proprietary Lovemap software. These tools can help assess the status of a brand on the Love/Respect Axis and identify areas that need to be strengtened for that brand to progress to Lovemark status.
Some topics covered
- Use the Lovemap to assess brands, services or experiences and compare them on the Love/Respect Axis
- Generate insights to translate results into marketing action
- Develop Lovemarks Organizing Ideas