Attraction of Lovemarks
This module lays out the foundations of the Lovemarks philosophy. It explains how Mystery, Sensuality and Intimacy can be used to transform a brand into a Lovemark. It also includes plenty of visual aids, examples, stories and quotations to help crystallize the concept of Lovemarks in the minds of students. For educators interested in including Lovemarks in their teaching, this module is a great place to start.
Some topics covered
- The question that started it – “What comes after brands?”
- Love and Respect, and the critical role of Respect as the basis for Love
- The elements: Performance, Reputation, Trust; Mystery, Sensuality, Intimacy
- How Lovemarks differ from other consumer behavior theories