The Attraction of Lovemarks – Download

Full Teaching Module (zip, 25.0Mb)

  • Teaching Notes (PDF)
  • Presentation (PowerPoint)
  • Two videos (Windows Media Video)
  • Love/Respect Axis handout (PDF)

Teaching Notes (PDF, 431Kb)

  • Provides speaking notes, class activities and discussion points.

Visuals – PowerPoint (ppt, 7.2Mb)

  • 33 beautifully illustrated slides providing an introduction to Lovemarks.

Handout – Love/Respect Axis Worksheet (PDF, 36Kb)


Video “What is a Lovemark” – Windows Media Video (0:58 mins, wmv, 6.0Mb)
Presented by Kevin Roberts, Chairman of Saatchi & Saatchi


Videos  “How to Use the Love/Respect Axis”Windows Media Video (2:07 mins, wmv, 15.0Mb)
Presented by Kevin Roberts, Chairman of Saatchi & Saatchi


Supplementary reading

The Law of Love’ by Kevin Roberts, CriticalEYE, March 1, 2005 (PDF, 0.2Mb)
European business strategy magazine CriticalEYE looks at how business can be transformed by emotion and new ideas. Success depends on inspiration – and, at its best, inspiration is about love.

‘All You Need is Love’ by David Hershkovits, Paper, August 1, 2004 (PDF, 1.2Mb)
A discussion with David Hershkovits, from the New York magazine Paper about brands, education and the power of relationships over transactions.

How Do I Love Thee?’ by Linda Tischler, Fast Company, July 1, 2004 (PDF, 0.7Mb)
A report on the crusade to convince clients and colleagues that in a viciously competitive marketplace, Love is not a flaky concept – it’s a realistic profit driver for the 21st Century.

‘What’s Love Got to Do With It?’ by Geoffrey Colvin, Fortune, November 12, 2001 (PDF, 0.7Mb)
All about the L-word and how to mix it with business.

Visions, Fast Company, September 1, 2000 (PDF, 1.1Mb)
Fast Company presents the latest thinking on brand evolution: Lovemarks