Tire brands like Michelin, Goodyear and Dunlop may be familiar to us, but what is the emotional equity of these brands? Let’s look at some examples of how tire brands are harnessing Mystery, Sensuality and Intimacy to lead them on the journey towards Lovemarks.
Posts Tagged ‘sisomo’
Type: Insights & Ideas | 3,427 views
Type: Exercises & Workshops | 1,995 views
In the Age of Now, understanding the combination of Sight, Sound and Motion can help create emotional connections with consumers. Often, the most passionate consumers are also creators, eager to tell their own stories online, making videos for sites like YouTube with their own simple equipment.
Type: Saatchi & Saatchi Books | 2,411 views
Sisomo: the Future on Screen addresses making emotional connections in the market with Sight, Sound and Motion and plays to Saatchi & Saatchi’s strengths in creating compelling emotional connections on television. This book by Chairman Kevin Roberts has the goal of stimulating creativity across all screen-based media.
Type: News & Media | 1,216 views
The dominant interface of the future is the screen. When in front of a screen, people have the choice to either lean back or lean forward. You have to engage people emotionally so they can lean in and get involved. “The promise shouldn’t change. What should change is the context and the way it is handled [for different mediums].”