Brent Smart, CEO of Saatchi & Saatchi New York, believes that advertising is all about moving brands beyond reason and into culture. What does that mean? You must be ICONIC. A company may have recognizable brand assets, but for Brent, what really makes you iconic is how you use them.
Posts Tagged ‘Saatchi & Saatchi New York’
Saatchi & Saatchi’s Worldwide CEO Kevin Roberts recently spent some time sitting down with Entrepreneur Magazine at the Saatchi & Saatchi New York Offices to shed some light on and what it means to create a movement, and why good companies make you think, but great companies make you feel.