Posts Tagged ‘psychoanalytics’

Type: Theses & Dissertations | 3,098 views

A Psychoanalytic Study of Lovemarks: A Case Study of How Consumers are Wooed by Lovemarks

Bibi Deena Syed’s Master’s thesis attempts to “understand how iconic products have been able to make their audiences love them unconditionally and choose them beyond rational reason over the years.”