This article details three experiments where the element of touch is explored in terms of its ability to increase persuasion. The “research extends previous work by including involvement in the context of an appeal by a nonprofit.” The Madison Symphony Orchestra is the subject of one experiment.
Posts Tagged ‘persuasion’
Type: Articles & Papers | 337 views
Type: Case Stories | 755 views
Makita ’20,562 Holes’
Xploring was conducted through spending time with men in various hardware stores to gather information about their hardware needs and habits. This led to Saatchi & Saatchi developing a campaign based on the idea of ‘Precision Holes.’
Type: Reading List | 424 views
Yes!: 50 Scientifically Proven Ways to be Persuasive
“Every day we face the challenge of persuading others to do what we want. But what makes people say yes to our requests? Persuasion is not only an art, it is also a science, and researchers who study it have uncovered a series of hidden rules for moving people in your direction.”