“This paper investigates the interplay of consumer emotional response to Ad content and moment of brand placement on the consumer ability to associate Ad message and brand name.”
Posts Tagged ‘memory’
Type: Articles & Papers | 1,533 views
This article finds that “product scent is more effective than ambient scent at enhancing memory for product information. The results suggest that, although ambient scent has received the bulk of attention from researchers and managers in recent years, greater focus on product scent is warranted.”
Type: Articles & Papers | 2,765 views
Memory, Emotions and Rock ‘n’ Roll: The Influence of Music in Advertising, on Brand and Endorser Perception
A study carried out by the University of the Basque Country analyzes the effects of music on response to radio ads. It finds that not only does the presence of music create an associative link to the brand, but the type of music being played can influence a brand’s impression on the listener.