Lovemarks Campus

At Harvard Business School in the 1960s Bob Seelert was known as “Chairman-in-waiting.” After a 30 year career in the US and global consumer packaged goods industries, Bob became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. ‘Start with the Answer’ is Bob’s highly readable and down-to-earth book of wisdom about business, careers and life-in-general. The right book for these times.

“Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including What are the causal relationships at work here? and What are the implied trade-offs?”

Interview with Kevin Roberts about the skills needed to be a successful marketer, what consumers really want, and the importance of failure. He notes the importance of working to keep your customers’ loyalty: ‘Love is something you have to earn every day and you can’t take for granted’.

BVA Academy Master class students in Utrecht, near Amsterdam, discover how to “transform management with inspiration, and engage both head and heart”. (In Dutch)