After a 30 year career in the US and global consumer packaged goods industries, Bob Seelert became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. Start with the Answer is Bob’s highly readable and down-to-earth book of wisdom about business, careers and life-in-general. The right book for these times.
Posts Tagged ‘management’
Type: Saatchi & Saatchi Books | 1,303 views
Type: Saatchi & Saatchi Books | 3,113 views
Peak Performance lies at the heart of Saatchi & Saatchi’s sustainable advantage. This international best-selling business book goes inside the world’s best sports organizations to reveal how their teams keep on winning—and how any business can use their methods to get to the top and stay there.
Type: Reading List | 1,001 views
“Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth.”
Type: News & Media | 935 views
Interview with Kevin Roberts about the skills needed to be a successful marketer, what consumers really want, and the importance of failure. He notes the importance of working to keep your customers’ loyalty: ‘Love is something you have to earn every day and you can’t take for granted’.
Type: News & Media | 769 views
BVA Academy Master class students in Utrecht, near Amsterdam, discover how to “transform management with inspiration, and engage both head and heart”. (In Dutch)