Posts Tagged ‘management’

Type: Saatchi & Saatchi Books | 997 views

Start with the Answer: And Other Wisdom for Aspiring Leaders

Start with the Answer: and Other Wisdom for Aspiring Leaders

After a 30 year career in the US and global consumer packaged goods industries, Bob Seelert became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. Start with the Answer is Bob’s highly readable and down-to-earth book of wisdom about business, careers and life-in-general. The right book for these times.

Type: Saatchi & Saatchi Books | 2,239 views

Peak Performance

Peak Performance: Business Lessons from the World’s Top Sports Organizations

Peak Performance lies at the heart of Saatchi & Saatchi’s sustainable advantage. This international best-selling business book goes inside the world’s best sports organizations to reveal how their teams keep on winning—and how any business can use their methods to get to the top and stay there.

Type: Reading List | 745 views

Blue Ocean Strategy

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth.”

Type: News & Media | 746 views

Wharton Business School

Saatchi & Saatchi’s Kevin Roberts: ‘It’s All About Getting to the Future First’

Interview with Kevin Roberts about the skills needed to be a successful marketer, what consumers really want, and the importance of failure. He notes the importance of working to keep your customers’ loyalty: ‘Love is something you have to earn every day and you can’t take for granted’.

Type: News & Media | 598 views

Association Nederlandse Adverteerse

A New Sun is Rising

BVA Academy Master class students in Utrecht, near Amsterdam, discover how to “transform management with inspiration, and engage both head and heart”. (In Dutch)

Type: News & Media | 536 views

Fortune

What’s Love Got to Do With It?

All about the L-word and how to mix it with business. Jack Welch of General Electric uses it, Herb Kelleher of Southwest Airlines does too. So why are businesses so afraid of Love?