Posts Tagged ‘lovemarks’

Type: Saatchi & Saatchi Books | 3,156 views

Lovemarks: the Future Beyond Brands

Lovemarks: The Future Beyond Brands

The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.

Type: Saatchi & Saatchi Books | 1,826 views

Lovemarks: the Saatchi & Saatchi Designers' Edition

Lovemarks: The Saatchi & Saatchi Designers’ Edition

Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.

Type: Saatchi & Saatchi Books | 1,801 views

The Lovemarks Effect

The Lovemarks Effect: Winning in the Consumer Revolution

The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.

Type: Audio & Video, News & Media, Resources | 61 views

Marketing Profs

The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts

Brian Sheehan talks to MarketingProfs.com’s Kerry O’Shea Gorgone about his new book Loveworks: How the world’s top marketers make emotional connections to win in the marketplace.

Type: Insights & Ideas, News & Media | 1,017 views

Janye_2

Teaching Feature: Jayne Van Dusen, Algonquin College

Q&A with Jayne Van Dusen, Advertising & Marketing Communications Management, Algonquin College, Ottawa, Canada.

Type: Audio & Video, News & Media, Resources | 29 views

Class-CNBC

From Theory to Practice: Loveworks is Proof that Lovemarks Works

Brian Sheehan, author of Loveworks, speaks to Class CNBC Italy about the birth of Loveworks and the importance of love in the long-term success of a brand. (In Italian)

Type: Insights & Ideas | 651 views

Priceless Value

Brand Love in Developing Countries

In this LinkedIn community question inspired blog post, we address the question if brand love is as effective and applicable in developing countries, and is a person with limited resources more likely to make a decision based on emotion than reason.

Type: News & Media, Resources | 28 views

monster

Ignite Brand Loyalty and Win the Love of Customers

Building brand loyalty requires a personal touch. Brian Sheehan talks about connecting to consumers beyond a commercial transaction. Saying that brands have to evoke strong emotions through the experiences they offer to create loyalty beyond reason.

Type: News & Media, Resources | 36 views

CMO-Adobe

Storytelling May Be Your Company’s Biggest Asset

In a guest post for CMO.com, Loveworks author, Brian Sheehan, discusses a brands greatest asset, its ability to tell stories. He looks at three different stories brands can communicate: brand stories, consumer stories, and stories to be shared by both brand and consumers.

Type: Insights & Ideas | 612 views

How Close Can Big Data Get?

How Close Can Big Data Get?

There has been a lot of talk about the impact of Big Data as a way to help marketers make better decisions. It allows businesses to run more efficiently by identifying the best pricing, scheduling, and promotional strategies…But how close can Big Data get to the average person? Just because it can remember your name and recall your preferences, can Big Data make you feel like it cares?

Type: Audio & Video, News & Media | 596 views

Students on Lovemarks

Interview with Brian Sheehan: How Do Students Feel About Lovemarks?

In Part 2 of our conversation with Brian Sheehan, author of ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’, Brian speaks about the response to Lovemarks in the classroom.

Type: Insights & Ideas | 611 views

How Love Works

How Love Works

Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.

Type: Audio & Video, News & Media | 707 views

Brian Sheehan

Interview with Brian Sheehan: Why Write Loveworks?

Lovemarks Campus recently spoke to Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University and author of Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. In the first of part of the interview, we asked Brian, “Why write Loveworks?”

Type: Articles & Papers | 395 views

Regional and Business Studies

Lovemarks or Passion Brands May Create Barriers to Private Labels in the Digital Age

In this article from the journal of ‘Regional and Business Studies’, the issue of private label competition is explored. The limitations and advantages of emotional and value based marketing marketing are discussed.

Type: News & Media | 541 views

Financial Mail

Love Works, Actually

Gail Curtis, CEO of Saatchi & Saatchi South Africa, defends emotion as the key to consumers’ hearts and minds and that which influences their choices. “Having a clear and lovable purpose, showing what you stand for, expressing your inspirational dream – this is what brands should be doing.”