Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
Posts Tagged ‘lovemarks’
Type: Saatchi & Saatchi Books | 1,342 views
Type: Saatchi & Saatchi Books | 1,442 views
The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
Type: Saatchi & Saatchi Books | 1,299 views
The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.
Type: Insights & Ideas | 504 views
“Will people stand by the brands they love during tough times?” That is the question asked by Angela Lee, professor of marketing at the Kellogg School of Marketing, Monika Lisjak, a doctoral candidate at the Kellogg School, and Wendi Gardner, an associate professor of psychology at Northwestern University.
Type: Insights & Ideas | 989 views
All brands are born as commodities. Around the world there are many cups of coffees, pairs of running shoes and computer chips, but only some are recognized as being Starbucks, Nike and Intel. For commodities to grow out of the Low Respect / Low Love quadrant, they must be associated with ideas; ideas which are often translated into a purpose or a vision.
Type: Theses & Dissertations | 365 views
This Master’s thesis looks at Lovemarks theory and analyzes consumer stories to obtain insight on the drivers behind brand love. It also uses the photo elicitation technique to “evoke feelings, stories, and memories in order to provide a new perspective on the theory of brand love”.
Type: Insights & Ideas | 550 views
Brands no longer aspire to be just brands. Brands want to play in the High Respect, High Love quadrant of the Love/Respect Axis, and to do so they are striving towards being symbols of values and lifestyles that they hope will resonate with their audiences.
Type: Theses & Dissertations | 518 views
This Bachelor’s thesis from Kristianstad University, Sweden, investigates consumer perspectives on Lovemarks by looking at the language that people use when talking about luxury brands.
Type: Insights & Ideas | 854 views
Ernst & Young recently polled more than 4,000 adults in the Middle East and North Africa and found that consumers in the region are more brand loyal than their global counterparts. Loyalty may be the key desire for many brands in the MENA market, but striving for love will protect them from the risk of commodization.
Type: Articles & Papers | 657 views
A thesis from the College of Management, Israel, examines the Lovemarks model in relation to perception of quality and satisfaction. This study focuses on the soft drink category.
Type: Insights & Ideas | 887 views
One way to describe the journey to Lovemarks is Product to Trademark, Trademark to Brand, Brand to Lovemark. But can the path to Love be fast tracked to move a Product into Lovemarks territory? And what would a product have to deliver to bypass the often-trod road of Trademarks and Brands?
Type: News & Media | 333 views
Everything that Badillo Nazca Saatchi & Saatchi do is based on the Path to Love, and it has the results to show for it. Alex Diaz from Caribbean Business looks at how the Puerto Rico agency gets to the heart of the consumer.
Type: Insights & Ideas | 541 views
Founders and senior management may aspire to become Lovemarks, but if theory doesn’t translate into action at the point of transaction, no amount of planning can shift a brand into Love territory.
Type: Insights & Ideas | 979 views
Why is the art of the narrative the ultimate vehicle for reaching audiences in the Age of Now? Storytelling involves participation, language, images and action. It ignites the audience and encourages them to go on an emotional journey with the storyteller.
Type: Insights & Ideas | 1,031 views
There are many brands in female sports apparel, but few that distinguish themselves as Lovemarks. Lululemon Athletica is an example of a company that has moved from being a brand to dominating Lovemarks territory in its market. Let’s look at some ways in which it’s won Respect and used Mystery, Sensuality and Intimacy to create a brand that is irresistible.