Posts Tagged ‘kevin roberts’

Type: Insights & Ideas | 278 views

University of Florida

Emotional Fulfillment, Not Technology, Will Be the Stand-Out Offering of a Winning Brand

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, on how technology and creativity is transforming every industry, delivering power and wonder to the audience at digital speed.

Type: Insights & Ideas | 821 views

Big-Emotion-Dig-Data

Data Without Empathy

Marketers are using data to gain insights from consumers. But with this knowledge they’re at risk of losing emotional connections. Big Data is nothing without Big Emotion.

Type: Saatchi & Saatchi Books | 4,323 views

Lovemarks: the Future Beyond Brands

Lovemarks: The Future Beyond Brands

The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.

Type: Saatchi & Saatchi Books | 2,187 views

Lovemarks: the Saatchi & Saatchi Designers' Edition

Lovemarks: The Saatchi & Saatchi Designers’ Edition

Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.

Type: Saatchi & Saatchi Books | 2,424 views

The Lovemarks Effect

The Lovemarks Effect: Winning in the Consumer Revolution

The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.

Type: Insights & Ideas | 938 views

How Love Works

How Love Works

Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.

Type: Theses & Dissertations | 975 views

Lund University

The Greatest Love Stories Between Consumers and Brands – A Study of Brand Love

This Master’s thesis looks at Lovemarks theory and analyzes consumer stories to obtain insight on the drivers behind brand love. It also uses the photo elicitation technique to “evoke feelings, stories, and memories in order to provide a new perspective on the theory of brand love”.

Type: Audio & Video | 889 views

WOBI

Kevin Roberts: The Power of Lovemarks

Kevin Roberts speaks to WOBI (World of Business Ideas) about what makes a brand irresistible and the necessity of brands becoming Lovemarks in today’s society if they are to succeed.

Type: News & Media | 920 views

research-uk

Counting the Beats

The understanding of emotions and how they influence behaviour is advancing. Brian Tarran of Research magazine looks at how emotion is changing the nature of research and the affects of this development on methods and approaches.

Type: News & Media | 1,034 views

new-york-times

M.B.A. Program Offers Students Real-Life Business Lesson

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, offers MBA students at Lancaster University Management School the chance to shape decisions on active issues within his business industry through the course ‘Strategy in the Making’.

Type: News & Media | 1,057 views

adage_14Feb2011

Why Lovemarks Are More Valid Than Ever, Welcome to the Age of Now

An article by Kevin Roberts in AdAge’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.

Type: Saatchi & Saatchi Books | 1,467 views

Sisomo: the Future on Screen

Sisomo: The Future on Screen

Sisomo: the Future on Screen addresses making emotional connections in the market with Sight, Sound and Motion and plays to Saatchi & Saatchi’s strengths in creating compelling emotional connections on television. This book by Worldwide CEO Kevin Roberts has the goal of stimulating creativity across all screen-based media.

Type: Saatchi & Saatchi Books | 2,821 views

Diesel: XXX Years of Diesel Communication

Diesel: XXX Years of Diesel Communication

Kevin Roberts narrates the history of Diesel’s bold approach to communications, and their messages full of humor, irony, and constant reinvention. Diesel: XXX Years of Diesel Communication is a lavishly produced volume featuring the iconic and controversial work of such groundbreaking photographers as David LaChapelle, Erwin Olaf, Ellen von Unwerth and Terry Richardson.

Type: Saatchi & Saatchi Books | 2,613 views

Peak Performance

Peak Performance: Business Lessons from the World’s Top Sports Organizations

Peak Performance lies at the heart of Saatchi & Saatchi’s sustainable advantage. This international best-selling business book goes inside the world’s best sports organizations to reveal how their teams keep on winning—and how any business can use their methods to get to the top and stay there.