Posts Tagged ‘kevin roberts’

Type: News & Media, Resources | 1,048 views

Kevin Roberts: Why Modern Brand Strategy Is About Being A Lovemark

CMO Australia’s Nadia Cameron speaks to Kevin Roberts, executive chairman of Kevin Roberts, on “his views on the role of the CMO, digital disruption and creativity in the face of data-driven marketing”.

Type: News & Media, Resources | 1,000 views

What’s Love Got to Do With It?

Canadian business magazine Douglas caught up with Kevin Roberts, Executive Chairman of Saatchi & Saatchi Worldwide, when he was in Victoria, British Columbia, to receive an honorary professorship from the University of Victoria.

Type: Audio & Video, Resources | 880 views

Kevin Roberts on the VUCA World

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks about living in a VUCA World at Lancaster’s Professor Sir Roland Smith Chief Executive Lecture.

Type: Audio & Video, Resources | 786 views

Good Companies Make You Think. Great Companies Make You Feel.

Saatchi & Saatchi’s Worldwide CEO Kevin Roberts recently spent some time sitting down with Entrepreneur Magazine at the Saatchi & Saatchi New York Offices to shed some light on and what it means to create a movement, and why good companies make you think, but great companies make you feel.

Type: Insights & Ideas | 1,223 views

Emotional Fulfillment, Not Technology, Will Be the Stand-Out Offering of a Winning Brand

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, on how technology and creativity is transforming every industry, delivering power and wonder to the audience at digital speed.

Type: Insights & Ideas | 1,949 views

Data Without Empathy

Marketers are using data to gain insights from consumers. But with this knowledge they’re at risk of losing emotional connections. Big Data is nothing without Big Emotion.

Type: Saatchi & Saatchi Books | 11,527 views

Lovemarks: The Future Beyond Brands

The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, Chairman of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.

Type: Saatchi & Saatchi Books | 3,556 views

Lovemarks: The Saatchi & Saatchi Designers’ Edition

Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.

Type: Saatchi & Saatchi Books | 5,137 views

The Lovemarks Effect: Winning in the Consumer Revolution

The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.

Type: Insights & Ideas | 2,093 views

How Love Works

Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.

Type: Theses & Dissertations | 1,751 views

The Greatest Love Stories Between Consumers and Brands – A Study of Brand Love

This Master’s thesis looks at Lovemarks theory and analyzes consumer stories to obtain insight on the drivers behind brand love. It also uses the photo elicitation technique to “evoke feelings, stories, and memories in order to provide a new perspective on the theory of brand love”.

Type: Audio & Video | 1,507 views

Kevin Roberts: The Power of Lovemarks

Kevin Roberts speaks to WOBI (World of Business Ideas) about what makes a brand irresistible and the necessity of brands becoming Lovemarks in today’s society if they are to succeed.

Type: News & Media | 1,467 views

Counting the Beats

The understanding of emotions and how they influence behaviour is advancing. Brian Tarran of Research magazine looks at how emotion is changing the nature of research and the affects of this development on methods and approaches.

Type: News & Media | 1,447 views

M.B.A. Program Offers Students Real-Life Business Lesson

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, offers MBA students at Lancaster University Management School the chance to shape decisions on active issues within his business industry through the course ‘Strategy in the Making’.

Type: News & Media | 1,503 views

Why Lovemarks Are More Valid Than Ever, Welcome to the Age of Now

An article by Kevin Roberts in AdAge’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.