CMO Australia’s Nadia Cameron speaks to Kevin Roberts, executive chairman of Kevin Roberts, on “his views on the role of the CMO, digital disruption and creativity in the face of data-driven marketing”.
Posts Tagged ‘kevin roberts’
Canadian business magazine Douglas caught up with Kevin Roberts, Executive Chairman of Saatchi & Saatchi Worldwide, when he was in Victoria, British Columbia, to receive an honorary professorship from the University of Victoria.
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks about living in a VUCA World at Lancaster’s Professor Sir Roland Smith Chief Executive Lecture.
Saatchi & Saatchi’s Worldwide CEO Kevin Roberts recently spent some time sitting down with Entrepreneur Magazine at the Saatchi & Saatchi New York Offices to shed some light on and what it means to create a movement, and why good companies make you think, but great companies make you feel.
Type: Insights & Ideas | 1,188 views
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, on how technology and creativity is transforming every industry, delivering power and wonder to the audience at digital speed.
Type: Insights & Ideas | 1,878 views
Marketers are using data to gain insights from consumers. But with this knowledge they’re at risk of losing emotional connections. Big Data is nothing without Big Emotion.
Type: Saatchi & Saatchi Books | 10,459 views
The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, Chairman of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
Type: Saatchi & Saatchi Books | 3,483 views
Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
Type: Saatchi & Saatchi Books | 4,886 views
The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.
Type: Insights & Ideas | 1,993 views
Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.
Type: Theses & Dissertations | 1,721 views
This Master’s thesis looks at Lovemarks theory and analyzes consumer stories to obtain insight on the drivers behind brand love. It also uses the photo elicitation technique to “evoke feelings, stories, and memories in order to provide a new perspective on the theory of brand love”.
Type: Audio & Video | 1,474 views
Kevin Roberts speaks to WOBI (World of Business Ideas) about what makes a brand irresistible and the necessity of brands becoming Lovemarks in today’s society if they are to succeed.
Type: News & Media | 1,449 views
The understanding of emotions and how they influence behaviour is advancing. Brian Tarran of Research magazine looks at how emotion is changing the nature of research and the affects of this development on methods and approaches.
Type: News & Media | 1,435 views
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, offers MBA students at Lancaster University Management School the chance to shape decisions on active issues within his business industry through the course ‘Strategy in the Making’.
Type: News & Media | 1,492 views
An article by Kevin Roberts in AdAge’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.