Kevin Roberts speaks to WOBI (World of Business Ideas) about what makes a brand irresistible and the necessity of brands becoming Lovemarks in today’s society if they are to succeed.
Posts Tagged ‘kevin roberts’
Type: News & Media | 252 views
Counting the Beats
The understanding of emotions and how they influence behaviour is advancing. Brian Tarran of Research magazine looks at how emotion is changing the nature of research and the affects of this development on methods and approaches.
Type: News & Media | 421 views
M.B.A. Program Offers Students Real-Life Business Lesson
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, offers MBA students at Lancaster University Management School the chance to shape decisions on active issues within his business industry through the course ‘Strategy in the Making’.
Type: News & Media | 534 views
Why Lovemarks Are More Valid Than Ever, Welcome to the Age of Now
An article by Kevin Roberts in AdAge’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.