Saatchi & Saatchi Sweden helped drivers make a 10% fuel saving by using an iPhone app that behaved like a glass of water and integrated Google Maps and Facebook. The drivers’ challenge? Make a positive impact through lowering vehicle emissions by smoother driving.
Posts Tagged ‘intimacy’
Type: Articles & Papers | 1,273 views
This study examines the effects of rational and emotional advertising strategy on the creation of brand love. It examines how different advertising approaches lead to distinct results for utilitarian and hedonic value based products.
Type: Audio & Video | 426 views
Kevin Roberts explains how crucial it is for marketers to develop a deep understanding of the way that consumers feel. Focus groups, which are easily manipulated and dominated, are too often used as a crutch by marketing professionals. As Kevin explains, the only way to gain true revelation about how consumers feel is to engage in an ongoing dialog.