Posts Tagged ‘intimacy’

Type: Insights & Ideas | 549 views

Lovemarks_in_Action

Lovemarks in Action Through Great Customer Service

One of the most immediate ways a company can apply Lovemarks to their business is through customer service. It costs very little to bring the qualities of Respect and Love to your daily interactions, but the benefits have the potential to make a significant impact.

Type: Insights & Ideas | 1,038 views

Charmin

Brand Intimacy Through Innovation

Many brands see innovation as a way to remain competitive in their markets, but focus less on it as a chance to build Intimacy with their audiences. Here are some brands that have successfully met the needs of consumers. Here are some brands that have successfully met the needs of consumers.

Type: Articles & Papers | 706 views

Journal of Marketing

Emotional Brand Attachment and Brand Personality: The Relative Importance of the Actual and the Ideal Self

Brand intimacy can be created and strengthened through understanding the way consumers view themselves. “Creating emotional brand attachment is a key branding issue in today’s marketing world. One way to accomplish this is to match the brand’s personality with the consumer’s self.”

Type: Articles & Papers | 588 views

Journal of Service Research

A Cup of Coffee with a Dash of Love: An Investigation of Commercial Social Support and Third-Place Attachment

Creating Intimacy involves meeting the emotional needs to of your audience. Starbucks has strengthened its relationship with people by providing friendly support and companionship as part of its “third place” concept.

Type: Insights & Ideas | 1,328 views

Flying the Flag

Flying the Flag

When brands fly the flag of a particular country – be it the place of their founding or an adopted homeland – addressing the Past, Present and Future, as well as capitalizing on Myths and Icons are crucial to conveying brand essence and developing narratives that people can relate to.

Type: Insights & Ideas | 1,224 views

Harrods

Retail Lovemarks: Harrods

Through the years, Harrods has upheld its iconic status as a quintessential British experience and continues to deliver on its reputation as a shopping destination. We analyze a sample of reviews from tripadvisor.co.uk to gain a better understanding of what people love the most about this renowned retail brand.

Type: Insights & Ideas | 879 views

the-value-of-laughter_thumb

What’s Funny

Laughing together is a successful mechanism for building intimacy, but humor is a subjective experience. Two people can share a joke, but what are the chances that millions of people across the globe will get the punchline?

Type: Insights & Ideas | 1,696 views

Single Serve

Infusing Single-Serve Cup Coffee With the Three Secrets

Single-cup serving accounts for more than 8% of the global coffee market and will prove to be more than a trend as consumers continue to want the luxury of a quality brew with the convenience of a touch of a button. Here are some examples of how brands in this category are putting Mystery, Sensuality and Intimacy into action.

Type: Insights & Ideas | 1,814 views

The Human Touch

The Human Touch

Consumer technology companies know that giving their products and services ‘the human touch’ attracts our attention and generates business. However, good visuals and catchy tunes are not enough to create deep connections to consumers when Mystery and Sensuality are tablestakes.

Type: Insights & Ideas | 876 views

Intimacy

Intimacy: Millennials in the New Economy

Brands that desire to move into the High Respect and High Love quadrant need to be empathetic to life stage. Though not a concept exclusive to this age group, brands need to construct ways to provide Millennials with joy and memorable moments.

Type: Insights & Ideas | 1,449 views

Marketing Intimacy - Crocs

Marketing Intimacy: Crocs

For a brand to be a Lovemark, it doesn’t need the approval of the overall status quo, but does require High Respect and High Love from its core community. Crocs is such an example. It is one of the most polarizing brands on the market today; a brand that people love or detest.

Type: Insights & Ideas | 977 views

Marvis

The Business of Brushing

We all use it and there seems to be a tube for everyone by the bathroom sink, but toothpaste is no small matter. What makes people choose one brand of toothpaste over another, and how does a brand of toothpaste hold fast to its consumers in a hyper-competitive market?

Type: Insights & Ideas | 1,551 views

Lululemon Athletica

From Brand to Lovemark: Lululemon Athletica

There are many brands in female sports apparel, but few that distinguish themselves as Lovemarks. Lululemon Athletica is an example of a company that has moved from being a brand to dominating Lovemarks territory in its market. Let’s look at some ways in which it’s won Respect and used Mystery, Sensuality and Intimacy to create a brand that is irresistible.

Type: Insights & Ideas | 1,939 views

Marketing Intimacy

Marketing Intimacy: Greek Yogurt

Greek yogurt has seen outstanding growth in the market. Its higher price point and acquired taste has not deterred sales, with some commentators describing its performance as astronomical. Here are three examples of how brands of Greek yogurt have used Intimacy to connect emotionally with audiences.

Type: Insights & Ideas | 1,410 views

Know Thyself

Know Thyself

In the fast paced chaos of daily life, people want brands to be more than just brands – they want connections that provide meaningful relationships. To maximize this opportunity, brands need to show people that they have a personality that is worth getting close to.