“Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier.
Posts Tagged ‘ideas’
Type: Reading List | 594 views
Type: Reading List | 891 views
“Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people.”
Type: Audio & Video | 982 views
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, explains the role ideas will play in weathering the recession and building the economy of the future. In this excerpt from a speech to HSM Americas, he points out how some of the most successful businesses in history launched during times of economic upheaval, and how now is the time to maximize brand assets.
Type: News & Media | 559 views
A discussion with Style magazine about staying open to love, falling in love with ideas, following your heart, and pursuing failure. Above all, stay open to love. Once you accept the power of love, a whole heap of stuff drops neatly into place, or right out of the picture all together.
Type: News & Media | 804 views
An exploration at how business can be transformed by emotion and new ideas. Success depends on inspiration – and, at its best, inspiration is about love. Great products and ideas need ideas, imagination, intuition, insight, enchantment, emotion, empathy and excitement.