Posts Tagged ‘effectiveness’

Type: Articles & Papers, Resources | 3,326 views

The Power of Sensory Marketing in Advertising

This article discusses the role of sensory marketing in driving advertisement effectiveness. It addresses mental simulation, imagery, multi-sensory stimulation, and actual and imagined touch in shaping consumer behavior.

Type: Insights & Ideas | 1,664 views

What’s Funny

Laughing together is a successful mechanism for building intimacy, but humor is a subjective experience. Two people can share a joke, but what are the chances that millions of people across the globe will get the punchline?