Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
Posts Tagged ‘design’
Type: Saatchi & Saatchi Books | 2,372 views
Type: Articles & Papers | 689 views
The Eyes Have It: How a Car’s Face Influences Consumer Categorization and Evaluation of Product Line Extensions
Many consumers think cars have ‘faces’. The positioning of the lights (eyes) and grille (mouth) give each model a distinct personality that influences a buyers’ and owners’ opinion, and determines preference for certain models. This paper explores consumer reactions when line extensions of automobiles become too visually similar.
Type: Insights & Ideas | 1,458 views
How does what you see affect what you think and feel about the brand? Human beings are cognitively drawn to things that we consider aesthetically pleasing. When something is beautiful we feel more positive about it. We want it to succeed and its faults seem less pronounced.
Type: Insights & Ideas | 7,658 views
Supermarket brands have come a long way from ‘bland’. Now private-label products have as much thought put into them as national and global names, with packaging and designs carefully developed to compete with well-known items at the shelf.
Type: Articles & Papers | 1,103 views
This article explores the relationship between different service elements designed to create enhanced experience and customer loyalty. “In addition, it looks at emotional responses as mediating factors between the physical and relational elements and loyalty behaviors.”
Type: Insights & Ideas | 2,142 views
Delight through design creates the positive emotions that are essential to the development of brand relationships. Not only will multisensory packaging make shopping a more exciting and fulfilling experience, but it has the ability to transform stores into theatres of dreams.
Type: Reading List | 884 views
“Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we’re unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?”
Type: Reading List | 731 views
Shaping Things “is about created objects and the environment, which is to say, it’s about everything…[It] is for designers and thinkers, engineers and scientists, entrepreneurs and financiers—and anyone who wants to understand and be part of the process of technosocial transformation.”
Type: Reading List | 1,002 views
“World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen’s terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication.”
Type: Reading List | 668 views
The Substance of Style: How the Rise of Aesthetic Value is Remaking Commerce, Culture, and Consciousness
In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture’s aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.”
Type: Articles & Papers | 1,312 views
Achieving customer delight rather than just satisfaction should be the aim of marketers, according to this paper by Chitturi et al (2008). Exciting and delighting consumers invokes deeper emotional responses, which help build greater brand loyalty and repurchase intention.
Type: Articles & Papers | 940 views
Including a “wow” aspect to brands or products has long been considered useful as it elicits an emotional response in consumers. Desmet et al (2007) develop an index to measure the “wow” experience and show the importance of including “wow” pre-conditions in product design.
Type: Theses & Dissertations | 861 views
Visual Communication Design Strategies: Multidisciplinary Human-Centred Approach in Branding and Marketing
“This research study is focused on the buying behaviors of modern consumers. The literature indicates that modern consumers are sophisticated, discerning and are less loyal to a particular brands than they used to be. Consumers today are more concerned with buying a product that not only meets their needs, but also provides with pleasurable experiences.”
Type: News & Media | 776 views
Marco van Hout gets intimate in a personal interview with Kevin Roberts, looking at the qualities of emotional design, and few Lovemark secrets. Reason leads to conclusion, emotions lead to action. Consumers are looking for relationships – not transactions. The end of globalisation is upon us!