Posts Tagged ‘decision making’

Type: Articles & Papers, Resources | 3,002 views

What We Feel and Why We Buy: The Influence of Emotions on Consumer Decision-Making

This paper “present[s] perspectives on why and under what conditions emotions serve as antecedents to decision-making, and call for future research to examine how emotional influences can both undermine and help consumer decision-making.”

Type: Reading List | 1,209 views

Thinking, Fast and Slow

Thinking, Fast and Slow takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.”

Type: Articles & Papers | 1,101 views

Heart Strings and Purse Strings

This paper takes a look at the affect that carryover emotions have on economic decisions and how emotions of the same valence can have counter effects during the buying process.

Type: Articles & Papers | 2,741 views

Emotion Specificity and Consumer Behavior: Anger, Sadness, and Preference for Activity

Can anger make us choose a hiking trip vacation? Derek Rucker (Kellogg School of Management, marketing department) and Richard Petty (Ohio State University, psychology department) examine the influence of specific emotions on consumer choices and the implications of those influences for persuasion.

Type: Articles & Papers | 2,553 views

Exploring the Role of Emotions on Sport Consumers’ Behavioral and Cognitive Responses to Marketing Stimuli

This study, soon to be published in the ‘European Sport Management Quarterly’, investigates how emotions affect purchasing decisions and brand product evaluation, particularly when it comes to team related merchandise.

Type: Reading List | 1,647 views

Changing Minds: The Art and Science of Changing Our Own and Other People’s Minds

“Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind–and how to influence that process.”

Type: Reading List | 1,100 views

Blink: The Power of Thinking Without Thinking

“In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.”

Type: Reading List | 1,314 views

How Customers Think: Essential Insights Into the Mind of the Market

“it comes to buying, 95% of our decision making takes place in the subconscious mind, yet traditional marketing methods barely scratch the surface of this information gold mine. Zaltman introduces a new mindset and tools for digging deeper into what he calls the “mind of the market”–the complex interplay between consumer and marketer thinking that determines the fate of every product launch.”