Lovemarks Campus

“From Princess Diana’s funeral to the prospect of mass terror, from oral sex in the Oval Office to cowboy politics in distant lands, from high school cliques to marital therapy, from blogs to reality TV to the Weather Channel, ‘Mediated’ takes us on an original and astonishing tour of every department of our media-saturated society. The implications are personal and far-reaching at the same time.”

“Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.”

“Lynch argues that certain beliefs spread like viruses and evolve like microbes, as mutant strains vie for more adherents and more hosts. In its most revolutionary aspect, memetics asks not how people accumulate ideas, but how ideas accumulate people.”

Chan et al (2007) take an intriguing look at the relationship between attitudes toward brands, including Nike and McDonalds, and attitudes toward the USA among Singaporean, Hong Kong and Australian students. The results are unexpected and the authors discuss possible causes.

Albert et al. investigate the love some French consumers have for brands. Words associated with love are used to identify 11 dimensions of love towards a brand. These findings are compared with a similar study undertaken in the USA.