Godiva recently scored behind Pixar, Absolut, Cartier and BMW in a quantitative study by Buyology Inc that measured the feeling of ‘awe’ that people felt for brands. Why is ‘awe’ important and how is it related to Mystery?
Type: Insights & Ideas | 1,096 views
Godiva recently scored behind Pixar, Absolut, Cartier and BMW in a quantitative study by Buyology Inc that measured the feeling of ‘awe’ that people felt for brands. Why is ‘awe’ important and how is it related to Mystery?