Though plenty has been written about the affects of color in packaging and the symbolism tied to its use in branding, what is being done about the individual experience of color specific to time and place? With companies expanding globally, yet audiences demanding increasingly personalized goods and services, how do brands deliver color in the Now?
Posts Tagged ‘branding’
Type: Case Stories | 755 views
Makita ’20,562 Holes’
Xploring was conducted through spending time with men in various hardware stores to gather information about their hardware needs and habits. This led to Saatchi & Saatchi developing a campaign based on the idea of ‘Precision Holes.’
Type: Theses & Dissertations | 623 views
The Adoption of Emotional Branding Dimensions
“If emotional branding drives consumers to behave in a certain way psychologically, how exactly does it do that?” This is the question posed by Pin-Hsuan Huang in a Master’s thesis submitted to the Universiteit Maastricht Faculty of Economics and Business Administration.
Type: Whitepapers | 139 views
BrandYou
Andrzej Moyseowicz, Media & Innovation Director, Saatchi & Saatchi EMEA, explains why great brands are about storytelling and how a Lovemark makes the brand story compelling on three levels.
Type: Articles & Papers | 498 views
Brand Relationships Through Brand Reputation and Brand Tribalism
While brands build and improve relationships with customers, the role of brand reputation, and that of brand tribalism, have received less attention. Moutinho and Veloutsou (2008) show tribalism is more effective than reputation when it comes to assessing brand relationship strength.