Posts Tagged ‘Brand Loyalty’

Type: Insights & Ideas | 1,270 views

Sharing Values to Achieve Brand Loyalty

To achieve true customer loyalty, brands need to have values, not just provide values. It come back to the mantra ‘show, not tell’. People are loyal to brands that they relate to and that play a role in their lives. This is why companies need to focus on their purpose, because it’s the ‘why’ that really matters to customers.

Type: Articles & Papers, Resources | 1,029 views

Consumer Behavior: How the “Brand Love” Affects You

“…This paper aims to examine how the antecedents of “Brand Love”, brand identification and sense of community influence loyal behavior and willingness to pay a higher price for “Brand Love”.” Structural equation modeling is used to analyze data collected for brands Zara and Modalfa.

Type: News & Media, Resources | 960 views

Ignite Brand Loyalty and Win the Love of Customers

Building brand loyalty requires a personal touch. Brian Sheehan talks about connecting to consumers beyond a commercial transaction. Saying that brands have to evoke strong emotions through the experiences they offer to create loyalty beyond reason.

Type: Insights & Ideas | 2,323 views

For Loyalty, Look to Emotion

Loyalty amongst shoppers is becoming more of a challenge for brands. In a study undertaken in January 2013, Deloitte found that nine in ten consumers have swapped national branded products for private-label brands at some time.

Type: Articles & Papers | 1,455 views

How Brands Meet Share of Requirements Through Bonding, Companionship, and Love

This paper looks at the impact of emotional branding on personal share of purchases amongst buyers. “It seems that advertising can generate the expectancy of strong, specific, emotional attachment, but very favorable brand usage experience must follow if this approach is to be successful.”

Type: Insights & Ideas | 2,278 views

Brand Loyalty and Love in MENA

Ernst & Young recently polled more than 4,000 adults in the Middle East and North Africa and found that consumers in the region are more brand loyal than their global counterparts. Loyalty may be the key desire for many brands in the MENA market, but striving for love will protect them from the risk of commodization.

Type: Articles & Papers | 1,650 views

Brand Loyalty in the U.K. Sportswear Market

This study critiques the claim that Lovemarks like Nike do not score much higher in terms of brand loyalty compared to smaller brands due to the polygamous loyalty of buyers.

Type: Articles & Papers | 1,312 views

Store-Evoked Affect, Personalities, and Consumer Emotional Attachments to Brands

“This research examines how store-evoked affect, human personality, and brand personality influence consumers’ emotional attachments to brands.” Field studies are conducted in a wine tasting room and juice bar to measure the effects of store-evoked pleasure on brand attachment, brand loyalty and willing to pay a price premium.

Type: Theses & Dissertations | 4,164 views

An Examination of How Product Involvement Affects Brand Loyalty

This Master’s thesis studies the affects of product involvement on brand loyalty for cars and batteries. The research tested “factors for regression correlations to identify links between pleasure, sign and risk probability and brand loyalty for cars and interest/pleasure, sign, risk probability and risk importance for batteries.”

Type: Insights & Ideas | 2,049 views

Of Fanboys and Fangirls

Though levels of fanboyism vary in intensity from higher than usual levels of enthusiasm to sheer obsession, what is consistent is the degree of devotion and fierce protectiveness these fans have for the brands they love. Fanboys, like sport-fanatics, get the concept of Loyalty Beyond Reason.

Type: Insights & Ideas | 2,040 views

Loyalty from Priceless Value

One of repercussions of lowering prices is the loss of brand loyalty. Shoppers who are constantly looking for bargains will make brand choices based on price. Here is where we make the case for Lovemarks as not only an approach to branding and advertising, but a smart business choice from a financial perspective.

Type: Insights & Ideas | 6,392 views

Xtreme Brand Loyalty

How do you cultivate such levels of brand loyalty that consumers will sacrifice time and energy to participate in your brand? What makes a person drive for hours for a brand of bread, or tattoo themselves with their Lovemark’s logo? To quote Lisa Gates of Forbes magazine, “When you love something, you’ll negotiate like a ninja to get it.”

Type: Articles & Papers | 1,792 views

Family Restaurant Brand Personality and Its Impact On Customer’s Emotion, Satisfaction, and Brand Loyalty

This study from the Journal of Hospitality & Tourism Research examines the effect that restaurant brand personality has on customer’s emotions. It identifies five different restaurant brand personality dimensions.

Type: Theses & Dissertations | 2,354 views

Role of Brand in Consumer Behavior. Case: How Sneakers Have Turned into Status Symbols

The main purpose of the current paper was to study and analyze the role of brand in consumer behavior. In fact, although intangible, brand seemed what mostly can influence our decisions during a purchasing process. Moreover, the study has introduced the fresh concept of Lovemarks, the ultimate manifestation of loyalty.