Posts Tagged ‘Brand Loyalty’

Type: Theses & Dissertations | 370 views

Auckland University of Technology

An Examination of How Product Involvement Affects Brand Loyalty

This Master’s thesis studies the affects of product involvement on brand loyalty for cars and batteries. The research tested “factors for regression correlations to identify links between pleasure, sign and risk probability and brand loyalty for cars and interest/pleasure, sign, risk probability and risk importance for batteries.”

Type: Insights & Ideas | 426 views

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Of Fanboys and Fangirls

Though levels of fanboyism vary in intensity from higher than usual levels of enthusiasm to sheer obsession, what is consistent is the degree of devotion and fierce protectiveness these fans have for the brands they love. Fanboys, like sport-fanatics, get the concept of Loyalty Beyond Reason.

Type: Insights & Ideas | 627 views

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Loyalty from Priceless Value

One of repercussions of lowering prices is the loss of brand loyalty. Shoppers who are constantly looking for bargains will make brand choices based on price. Here is where we make the case for Lovemarks as not only an approach to branding and advertising, but a smart business choice from a financial perspective.

Type: Insights & Ideas | 563 views

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Xtreme Brand Loyalty

How do you cultivate such levels of brand loyalty that consumers will sacrifice time and energy to participate in your brand? What makes a person drive for hours for a brand of bread, or tattoo themselves with their Lovemark’s logo? To quote Lisa Gates of Forbes magazine, “When you love something, you’ll negotiate like a ninja to get it.”

Type: Articles & Papers | 474 views

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Family Restaurant Brand Personality and Its Impact On Customer’s Emotion, Satisfaction, and Brand Loyalty

This study from the Journal of Hospitality & Tourism Research examines the effect that restaurant brand personality has on customer’s emotions. It identifies five different restaurant brand personality dimensions.

Type: Theses & Dissertations | 826 views

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Role of Brand in Consumer Behavior. Case: How Sneakers Have Turned into Status Symbols

The main purpose of the current paper was to study and analyze the role of brand in consumer behavior. In fact, although intangible, brand seemed what mostly can influence our decisions during a purchasing process. Moreover, the study has introduced the fresh concept of Lovemarks, the ultimate manifestation of loyalty.