The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, Chairman of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
Posts Tagged ‘book’
Type: Saatchi & Saatchi Books | 3,279 views
Loveworks adds to Lovemarks in an essential way. It shows in detail how many of the world’s top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory.
Type: Saatchi & Saatchi Books | 3,553 views
Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
Type: Saatchi & Saatchi Books | 5,122 views
The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.
Type: Reading List | 1,182 views
In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer.
Type: Saatchi & Saatchi Books | 2,489 views
Sisomo: the Future on Screen addresses making emotional connections in the market with Sight, Sound and Motion and plays to Saatchi & Saatchi’s strengths in creating compelling emotional connections on television. This book by Chairman Kevin Roberts has the goal of stimulating creativity across all screen-based media.
Type: Saatchi & Saatchi Books | 1,856 views
After a 30 year career in the US and global consumer packaged goods industries, Bob Seelert became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. Start with the Answer is Bob’s highly readable and down-to-earth book of wisdom about business, careers and life-in-general. The right book for these times.
Type: Saatchi & Saatchi Books | 4,195 views
Kevin Roberts narrates the history of Diesel’s bold approach to communications, and their messages full of humor, irony, and constant reinvention. Diesel: XXX Years of Diesel Communication is a lavishly produced volume featuring the iconic and controversial work of such groundbreaking photographers as David LaChapelle, Erwin Olaf, Ellen von Unwerth and Terry Richardson.
Type: Saatchi & Saatchi Books | 2,586 views
Publicis Groupe is a vital European presence in world advertising and this story outlines the main stages in the process by which the Groupe was formed. A History of Advertising is a beautifully presented book that gives an overview of the creative networks that come under the far-reaching umbrella of the Publicis Groupe and illustrates some of the legendary campaigns that they have produced.
Type: Saatchi & Saatchi Books | 932 views
This is the story of the amazing innovations that have won or been shortlisted for the Saatchi & Saatchi Award for World Changing Ideas. The $100,000 Award was launched in 1998 as the Saatchi & Saatchi Award for Innovation in Communication, and coincided with the Network’s redefinition as The Ideas Company.
Type: Saatchi & Saatchi Books | 3,422 views
Today consumers are asking questions about the role commercial organizations play in society. They are looking to businesses for demonstrations of good corporate citizenship. Brand Spirit explores the concept of cause related marketing—based on the motivation of a company or brand to position itself alongside a charity or cause in a partnership for mutual benefit.
Type: Saatchi & Saatchi Books | 2,800 views
For over 30 years the Saatchi & Saatchi network has been at the forefront of cause related issues campaigns. Social Work is a dramatic showcase of some of the Network’s most sensational cause related projects over the years.
Type: Reading List | 1,590 views
“For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.”
Type: Reading List | 1,327 views
“The Long Tail chronicles the effect of the technologies that have made it easier for consumers to find and buy niche products, thanks to the “infinite shelf-space effect”-the new distribution mechanisms, from digital downloading to peer-to-peer markets, that break through the bottlenecks of broadcast and traditional bricks and mortar retail.”
Type: Reading List | 1,380 views
“Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.”