Strategy for Sustainability: A Business Manifesto

Layoffs. Failing companies. Collapsing economies. Tainted products. Scarce resources. These are but a few of the seemingly intractable problems that plague the world we live in today. And these problems will only get worse—unless we change how we do business.

Strategy for Sustainability calls for the relentless pursuit of long-term sustainability—and that doesn’t mean “green.” Leading business strategist and Chief Sustainability Officer of Saatchi & Saatchi, Adam Werbach pushes sustainability well beyond quaint notions of saving the planet.

Werbach redefines the movement to address not just environmental and economic trends, but also social and cultural ones with the aim of improving business planning and execution.

Using success stories within companies from Xerox to P&G to Wal-Mart, Werbach shows how companies are already realizing profits by putting sustainability at the core of their business. Not with top-down directives from executives, but from dozens, even hundreds of smallsteps taken by people at every level of their companies. The sustainability movement is just beginning—and you have the chance to reinvent everything. The question is: what will you do?

“In Strategy for Sustainability, Werbach shows us how sustainability moves beyond compliance-oriented “green” initiatives to become a key strategy for achieving both competitive advantage and meaningful change. By integrating a systems perspective into business practice and priorities, Werbach lays out a compelling new model for building core business strategy.” — Gene Kahn, VP, Global Sustainability, Officer, General Mills Inc.

Hardcover
6.25 x 9.5 inches
224 pages
ISBN-10: 142217770X
ISBN-13: 978-1422177709
Retail Price: US$25.00
Published 2009
Harvard Business Press