Start with the Answer: and Other Wisdom for Aspiring Leaders

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At a time when our economic systems desperately need to energize people and produce leaders at all levels, Saatchi & Saatchi Chairman Bob Seelert brings us Start with the Answer. This back-to-basics, no-nonsense collection serves up 94 real-life stories from Bob’s career as CEO of five companies in three different industries.

Immediately and universally applicable across Saatchi & Saatchi’s network of people and clients, Start with the Answer outlines Bob’s strategies, tactics and principle-centered approach to decision-making and problem-solving. Backed with two Harvard degrees and 40 years experience in business, Bob boils it all down to the eight dimensions of business life every leader must master in order to succeed:

  • Preparing for a Career in Business
  • Managing Your Career
  • Planning and Other Essentials of Business Strategy
  • Business Operations: Looking Beyond the Obvious
  • Finance and Economics, or Dollars and Sense
  • Lessons in Leadership
  • Building Culture Through Communications
  • Personal Style and Spirit

Start with the Answer puts forward a philosophical foundation for high-quality leadership in the modern business world. It proposes that leaders must first come to know themselves, and then develop the values, beliefs, and principles they will carry through their careers which will earn them the trust of those whom they are charged with leading.

Hardcover
5.6 x 8.9 inches
256 pages
ISBN: 978-0-470-45032
Retail price: US$24.95
Published 2009
John Wiley & Sons, Inc.