Social Work: Saatchi & Saatchi’s Cause Related Ideas
Social Work, Saatchi & Saatchi’s book on cause related marketing, vividly demonstrates the company’s focus on world changing communication ideas. The book contains an abundance of attention-provoking images and proposition that cut right to the heart of many of the world’s most serious human issues.
In the foreword, Saatchi & Saatchi Creative Director Ed Jones says, “a striking feature of the work is the remarkable degree to which it employs the power of simple truth. Advertisers realize that the way to gain the trust of an audience is to simply tell the truth. Many social issues are inherently dramatic from the outset so what is required are simple ideas. Ideas that get attention and ideas that can transform people’s lives.”
Saatchi & Saatchi have produced many of the most effective and memorable ideas ever seen in social advertising. It has even been said that social communication is in the company’s DNA. Work has confronted issues relating to child abuse, war, racism, drugs, torture, contraception, censorship, the environment, sexually transmitted diseases, road safety and more. Social Work is a retrospective of the best of these cause related ideas form the company’s first 30 years.