Sisomo: The Future on Screen
By Kevin Roberts, Chairman, Saatchi & Saatchi
Art Direction by Derek Lockwood, Worldwide Design Director, Saatchi & Saatchi
Design by Kane McPherson
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A new world has been introduced into the global language—and this stylish book is its debut. A richly nuanced collection of text and imagery, Sisomo: the Future on Screen is a book to win hearts and set minds spinning with questions.
The fragmented media environment presents an unavoidable conundrum for marketers and advertisers as they struggle to find new ways to reach consumers. Television, one the shining knight of emotional messaging, is scrambling to retain audiences. A radical shift is also occurring in the relationship between consumers and the media. Where consumers were once passive in the face of the mass market, they are now super-smart individuals wired into the greatest information network the world has ever known.
Enter sisomo—Sight, Sound, and Motion, the combination that made television the most powerful selling tool ever invented. As Kevin Roberts says, “There are three keys to the consumer’s heart—Mystery, Sensuality, and Intimacy. Well here are three more.” Saatchi & Saatchi have put sisomo to work on television for decades. Now we are unleashing it in the new world of the screen age as well: on computers, mobile phones, PDAs, in-store displays, and sports stadiums; on screens on the sides of buildings, screens that glow in the corner of our eye.
“Content that engages with Sight, Sound, and Motion is the only way to cut through media fragmentation and connect with today’s savvy consumers.”
7.7 x 9.4 inches
Full-color photographs and illustrations
Retail price: US$19.95
Co-editions available in:
Denmark (Jepson & Co.)
New Zealand (Reed)