The magic we feel as children upon hearing a story never truly leaves us. Research shows that the attraction of a carefully woven tale does not diminish over time and that advertising that tells a story is not only better received, but also registers more powerfully with consumers.
Saatchi & Saatchi Prague brilliantly tapped a cultural phenomenon in a new campaign for T-Mobile that swept across the Czech Republic over the holidays. The ads show Norris in a Czech household at Christmas. As well as being great for a laugh, the ads connect with a deeper back story.
“Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.”
Type: Whitepapers | 1,286 views
Andrzej Moyseowicz, Media & Innovation Director, Saatchi & Saatchi EMEA, explains why great brands are about storytelling and how a Lovemark makes the brand story compelling on three levels.
Type: Theses & Dissertations | 1,254 views
Visual Communication Design Strategies: Multidisciplinary Human-Centred Approach in Branding and Marketing
“This research study is focused on the buying behaviors of modern consumers. The literature indicates that modern consumers are sophisticated, discerning and are less loyal to a particular brands than they used to be. Consumers today are more concerned with buying a product that not only meets their needs, but also provides with pleasurable experiences.”