The New Year has rung in announcements of the foreclosure of some famous brands. What does being a Lovemark mean in a volatile financial environment? Does being a Lovemark protect a brand from economic uncertainty?
This year, Lovemarks Campus hopes to have earned your Respect as a resource for interesting journal articles, papers, exercises and workshops, case stories and insights on Lovemarks, emotional marketing and consumer learning. Our challenge next year is to grow our engagement with you and move into the Love quadrant.
Type: Theses & Dissertations | 1,899 views
This Master’s thesis from Lund University aims to provide a better understanding of the love that consumers have for brands and identify the essential factors brands need in order to be loved. An iterative approach was taken in this qualitative study.
Delight through design creates the positive emotions that are essential to the development of brand relationships. Not only will multisensory packaging make shopping a more exciting and fulfilling experience, but it has the ability to transform stores into theatres of dreams.