Lovemarks: The Future Beyond Brands

Foreword by A.G. Lafley, former CEO Procter & Gamble
Art Direction by Derek Lockwood, Worldwide Design Direction, Saatchi & Saatchi

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A business revolution is changing all the rules of the marketplace. Power is shifting from manufacturers and retailers directly to consumers, freshly enabled with information, choice and connectivity. Price, service, quality and design advantages are no longer enough to win.

In 2000 Kevin Roberts, Chairman of Saatchi & Saatchi Worldwide CEO, said that brands were running out of juice. In Lovemarks: the Future Beyond Brands, Roberts showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers and inspire Loyalty Beyond Reason. Now published in 18 languages, with more than 250,000 copies in print, Lovemarks has captured the hearts of business owners, marketing directors and consumers worldwide. It speaks a new, fresh, common language—the language of love. Lovemarks is the book companion to the wildly populated website lovemarks.com.

“Ideas move mountains, especially in turbulent times. Lovemarks is the product of the fertile iconoclast mind of Kevin Roberts, CEO Worldwide of Saatchi & Saatchi. Roberts argues vociferously, and with a ton of data to support him, that traditional branding practices have become stultified. What’s needed are customer Love affairs. Roberts lays out his grand scheme for mystery, magic, sensuality, and the like in his gloriously designed book Lovemarks.” — Tom Peters

Hardcover, 8 x 9.75 inches, 246 pages
Color photographs and illustrations throughout
ISBN: 1-57687-270-X
Price: US$27.50
Published 2004
powerHouse Books

Co-Editions available in:
Australia (Murdoch Books)
Brazil (M Books)
Bulgaria (Focus Publishing)
China (Beijing Reader)
Denmark (Jepsen & Co.)
Frnace (Eyrolles)
Hungary (Magyar Konyvklub)
Israel (Spirit Publishing)
Italy (Mondadori)
Japan (Random House Kondansha)
Korea (Seodole)
New Zealand (Reed)
Romania (Business Media Group)
Russia (Ripol)
Spain (Urano)
Turkey (Media Cat)