Lovemarks Campus

For Loyalty, Look to Emotion

Lovemarks Campus — Wed, 17 Apr 2013 23:14:32 +0000

Loyalty amongst shoppers is becoming more of a challenge for brands. In a study undertaken in January 2013, Deloitte found that nine in ten consumers have swapped national branded products for private-label brands at some time.

The post For Loyalty, Look to Emotion appeared first on Lovemarks Campus.

Thunderbird Coffee ‘Whole Latte Love’

Lovemarks Campus — Thu, 11 Apr 2013 21:58:22 +0000

From the Lovemarks Campus Visual Gallery, Thunderbird Coffee has a 'whole latte love'.

The post Thunderbird Coffee ‘Whole Latte Love’ appeared first on Lovemarks Campus.

Sensory Marketing: Impact of Store Atmospherics on Buying Behavior

Lovemarks Campus — Mon, 08 Apr 2013 22:20:24 +0000

This paper looks at sensory marketing as an opportunity for retailers to differentiate their offerings in an intensely competitive market and "presents the review of different theoretical models on consumer responses to atmospherics."

The post Sensory Marketing: Impact of Store Atmospherics on Buying Behavior appeared first on Lovemarks Campus.

Chicago Cubs ‘Committed’

Lovemarks Campus — Thu, 04 Apr 2013 20:58:13 +0000

Source:bleachernation.com

The post Chicago Cubs ‘Committed’ appeared first on Lovemarks Campus.

Does Storytelling Affect the Price of Bordeaux Wines?

Lovemarks Campus — Wed, 03 Apr 2013 20:15:54 +0000

A study recently published in the journal of Wine Economics and Policy attempts to understand if the type of stories told by 132 chateaux members of the Union des Grands Crus provided insight into the brand positioning of each vintage, and if the type of stories told had an effect on price level.

The post Does Storytelling Affect the Price of Bordeaux Wines? appeared first on Lovemarks Campus.