A seminal article to the development of Lovemarks, Fast Company presents the latest thinking on brand evolution: Trustmarks. A Trustmark is a distinctive name or symbol that emotionally binds a company with the desires and aspirations of its consumers. Trademarks play defence, Trustmarks play offence.
News & Media
This is a compendium of recent news coverage that relates to the ideas of Lovemarks, emotional marketing, the Participation Economy and consumer behavior.