News & Media

This is a compendium of recent news coverage that relates to the ideas of Lovemarks, emotional marketing, the Participation Economy and consumer behavior.

Type: News & Media | 1,516 views

Saatchi & Saatchi Champion Emerging Artistic Talent at the National Art School

The National Art School has announced a partnership with Saatchi & Saatchi Australia to support the achievements of over 100 students completing their Bachelor of Fine Art in 2013. The Saatchi & Saatchi National Art School Graduate Exhibition will showcase the artworks of over 100 emerging artists.

Type: News & Media | 1,402 views

Saatchi & Saatchi Partners with Media Design School on Graduate School

The Media Design School has partnered with Saatchi & Saatchi New Zealand to launch a new graduate school focusing on digital innovation, The Media Design Graduate School (The Graduate School), in Auckland.

Type: News & Media | 2,380 views

Saatchi Circle Bulgaria

Saatchi & Saatchi Bulgaria launches an Academy of Advertising called ‘Saatchi Circle’ to give local students free training and practical experience in advertising. There are three main modules in the Academy: for copywriters, graphic designers and account executives. The courses will be held twice a year, each course will be 6 weeks long.

Type: News & Media | 1,967 views

Representatives from the University of Florida’s MBA Program Visit Del Campo Saatchi & Saatchi

A group of more than 30 executives from various disciplines visited the Argentine agency as part of the MBA program at the University of Florida. Participants asked questions about the future of the advertising industry, and most importantly, the power of ideas according to Saatchi’s slogan: Nothing is Impossible.

Type: News & Media | 1,290 views

When It Comes to Brands, Anything is Possible

Everything that Badillo Nazca Saatchi & Saatchi do is based on the Path to Love, and it has the results to show for it. Alex Diaz from Caribbean Business looks at how the Puerto Rico agency gets to the heart of the consumer.

Type: News & Media | 2,494 views

NYU’s Executive MBAs Visit Del Campo Nazca Saatchi & Saatchi

A group of more than 60 executives from various disciplines visited Del Campo Nazca Saatchi & Saatchi, Argentina, as part of the Executive MBA program at the New York Stern School of Business.

Type: News & Media | 1,247 views

This Is Why You Fall in Love With Brands

Hans Villarica from ‘The Atlantic’ interviews Susan Fournier, Associate Professor in Marketing and Dean’s Research Fellow at Boston University, on her seminal research on brand relationship theory and why it’s not just a metaphor.

Type: News & Media | 1,467 views

Counting the Beats

The understanding of emotions and how they influence behaviour is advancing. Brian Tarran of Research magazine looks at how emotion is changing the nature of research and the affects of this development on methods and approaches.

Type: News & Media | 1,446 views

M.B.A. Program Offers Students Real-Life Business Lesson

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, offers MBA students at Lancaster University Management School the chance to shape decisions on active issues within his business industry through the course ‘Strategy in the Making’.

Type: News & Media | 1,503 views

Why Lovemarks Are More Valid Than Ever, Welcome to the Age of Now

An article by Kevin Roberts in AdAge’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.

Type: News & Media | 1,226 views

Staandard

The Faith, Hope and Love Show

Interview with Kevin Roberts featured in Standaard. Roberts talks about the power of Lovemarks in uncertain times. Taking care of brand values and appealing to consumers emotions are key factors in surviving the economic downturn. Companies should give consumers control of their brands. (Flemish with English translation)

Type: News & Media | 1,263 views

Wharton Business School

Saatchi & Saatchi’s Kevin Roberts: ‘It’s All About Getting to the Future First’

Interview with Kevin Roberts about the skills needed to be a successful marketer, what consumers really want, and the importance of failure. He notes the importance of working to keep your customers’ loyalty: ‘Love is something you have to earn every day and you can’t take for granted’.

Type: News & Media | 1,266 views

The Daily Orange

Global Advertising CEO Discusses What it Means to Love a Brand

An article on Kevin Roberts’ recent lecture at Syracuse University. Roberts discusses subjects such as brand loyalty, the importance of positive attitudes, the economy, and the meaning of True Blue. He emphasises business sustainability and discusses Wal-Mart’s sustainable initiatives.

Type: News & Media | 1,208 views

Financial Times

Ad Man Makes an Emotional Appeal

Saatchi & Saatchi’s generally positive trajectory has not gone unnoticed by rivals. Lovemarks has provided the agency with a distinctive calling card to present to prospective clients. Kevin Roberts discusses his new initiative when it comes to advertising fees and advises to “find a way to profit from your passions”.

Type: News & Media | 1,060 views

Advertising Age

Living in the Age of Attraction

Driven by the fundamental shift in control from manufacturers and retailers to consumers, the future belongs to those who make emotional connections with them. Kevin Roberts discusses that the emotion at the core of what we do can draw us together and create the connections which drive us to buy and sell.