The National Art School has announced a partnership with Saatchi & Saatchi Australia to support the achievements of over 100 students completing their Bachelor of Fine Art in 2013. The Saatchi & Saatchi National Art School Graduate Exhibition will showcase the artworks of over 100 emerging artists.
News & Media
This is a compendium of recent news coverage that relates to the ideas of Lovemarks, emotional marketing, the Participation Economy and consumer behavior.
Type: News & Media | 1,516 views
Type: News & Media | 1,402 views
The Media Design School has partnered with Saatchi & Saatchi New Zealand to launch a new graduate school focusing on digital innovation, The Media Design Graduate School (The Graduate School), in Auckland.
Type: News & Media | 2,380 views
Saatchi & Saatchi Bulgaria launches an Academy of Advertising called ‘Saatchi Circle’ to give local students free training and practical experience in advertising. There are three main modules in the Academy: for copywriters, graphic designers and account executives. The courses will be held twice a year, each course will be 6 weeks long.
Type: News & Media | 1,967 views
A group of more than 30 executives from various disciplines visited the Argentine agency as part of the MBA program at the University of Florida. Participants asked questions about the future of the advertising industry, and most importantly, the power of ideas according to Saatchi’s slogan: Nothing is Impossible.
Type: News & Media | 1,290 views
Everything that Badillo Nazca Saatchi & Saatchi do is based on the Path to Love, and it has the results to show for it. Alex Diaz from Caribbean Business looks at how the Puerto Rico agency gets to the heart of the consumer.
Type: News & Media | 2,494 views
A group of more than 60 executives from various disciplines visited Del Campo Nazca Saatchi & Saatchi, Argentina, as part of the Executive MBA program at the New York Stern School of Business.
Type: News & Media | 1,247 views
Hans Villarica from ‘The Atlantic’ interviews Susan Fournier, Associate Professor in Marketing and Dean’s Research Fellow at Boston University, on her seminal research on brand relationship theory and why it’s not just a metaphor.
Type: News & Media | 1,467 views
The understanding of emotions and how they influence behaviour is advancing. Brian Tarran of Research magazine looks at how emotion is changing the nature of research and the affects of this development on methods and approaches.
Type: News & Media | 1,446 views
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, offers MBA students at Lancaster University Management School the chance to shape decisions on active issues within his business industry through the course ‘Strategy in the Making’.
Type: News & Media | 1,503 views
An article by Kevin Roberts in AdAge’s first Relationship Issue, exploring relationships of all kinds – marketer/consumer, agency/marketer, manufacturer/retailers. Kevin also discusses the past, present, and future of Lovemarks.
Type: News & Media | 1,226 views
Interview with Kevin Roberts featured in Standaard. Roberts talks about the power of Lovemarks in uncertain times. Taking care of brand values and appealing to consumers emotions are key factors in surviving the economic downturn. Companies should give consumers control of their brands. (Flemish with English translation)
Type: News & Media | 1,263 views
Interview with Kevin Roberts about the skills needed to be a successful marketer, what consumers really want, and the importance of failure. He notes the importance of working to keep your customers’ loyalty: ‘Love is something you have to earn every day and you can’t take for granted’.
Type: News & Media | 1,266 views
An article on Kevin Roberts’ recent lecture at Syracuse University. Roberts discusses subjects such as brand loyalty, the importance of positive attitudes, the economy, and the meaning of True Blue. He emphasises business sustainability and discusses Wal-Mart’s sustainable initiatives.
Type: News & Media | 1,208 views
Saatchi & Saatchi’s generally positive trajectory has not gone unnoticed by rivals. Lovemarks has provided the agency with a distinctive calling card to present to prospective clients. Kevin Roberts discusses his new initiative when it comes to advertising fees and advises to “find a way to profit from your passions”.
Type: News & Media | 1,060 views
Driven by the fundamental shift in control from manufacturers and retailers to consumers, the future belongs to those who make emotional connections with them. Kevin Roberts discusses that the emotion at the core of what we do can draw us together and create the connections which drive us to buy and sell.