CMO Australia’s Nadia Cameron speaks to Kevin Roberts, executive chairman of Kevin Roberts, on “his views on the role of the CMO, digital disruption and creativity in the face of data-driven marketing”.
News & Media
This is a compendium of recent news coverage that relates to the ideas of Lovemarks, emotional marketing, the Participation Economy and consumer behavior.
Canadian business magazine Douglas caught up with Kevin Roberts, Executive Chairman of Saatchi & Saatchi Worldwide, when he was in Victoria, British Columbia, to receive an honorary professorship from the University of Victoria.
Robert Senior, CEO Worldwide of Saatchi & Saatchi, recently spoke to Nutty Lin and Qin Xian Pu from CHINAdvertising about the concept of ‘Nothing Is Impossible’, the belief that creativity can change the world and the art of solving ‘problems’.
Brent Smart, CEO of Saatchi & Saatchi New York, believes that advertising is all about moving brands beyond reason and into culture. What does that mean? You must be ICONIC. A company may have recognizable brand assets, but for Brent, what really makes you iconic is how you use them.
Richard Hytner, the deputy chairman of Saatchi & Saatchi and the author of ‘Consiglieri: Leading from the Shadows’, speaks to Lillian Cunningham of The Washington Post about leadership.
People act or behave emotionally 80 percent of the time and rationally 20 percent of the time. A number of studies attest to this. Ask a PR communicator and, in all likelihood, he will agree that his publics don’t decide what to support or not to support on a purely rational basis.
Brian Sheehan talks to MarketingProfs.com’s Kerry O’Shea Gorgone about his new book Loveworks: How the world’s top marketers make emotional connections to win in the marketplace.
Q&A with Jayne Van Dusen, Advertising & Marketing Communications Management, Algonquin College, Ottawa, Canada.
Brian Sheehan, author of Loveworks, speaks to Class CNBC Italy about the birth of Loveworks and the importance of love in the long-term success of a brand. (In Italian)
Building brand loyalty requires a personal touch. Brian Sheehan talks about connecting to consumers beyond a commercial transaction. Saying that brands have to evoke strong emotions through the experiences they offer to create loyalty beyond reason.
In a guest post for CMO.com, Loveworks author, Brian Sheehan, discusses a brands greatest asset, its ability to tell stories. He looks at three different stories brands can communicate: brand stories, consumer stories, and stories to be shared by both brand and consumers.
In Part 2 of our conversation with Brian Sheehan, author of ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’, Brian speaks about the response to Lovemarks in the classroom.
Lovemarks Campus recently spoke to Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University and author of Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. In the first of part of the interview, we asked Brian, “Why write Loveworks?”
Type: News & Media | 1,373 views
Gail Curtis, CEO of Saatchi & Saatchi South Africa, defends emotion as the key to consumers’ hearts and minds and that which influences their choices. “Having a clear and lovable purpose, showing what you stand for, expressing your inspirational dream – this is what brands should be doing.”
Type: News & Media | 1,040 views
This article, originally published on medicaldaily.com, looks at a recent study from USC Marshall School of Business on the three keys to brand attachment. “Marketers who want to build emotional affinity for their brands, then, need to appeal to consumers on three fronts – enticement, enablement, and enrichment.”