Badillo Nazca Saatchi & Saatchi, Puerto Rico, used graffiti to raise awareness around issues of domestic abuse for United Way. In the period immediately after the launch 1,900 people requested help directly.
The best way to truly understand the power of Lovemarks is to see this innovative approach in action. Here are a number of examples of campaigns that successfully plucked at the heartstrings of consumers.
Type: Case Stories | 3,107 views
How do you promote a microwave when its functional features are exactly the same as the model from the previous year? The solution – add an element of Sensuality and fill kitchens around the world with music by eliminating the unbearable beeping noise synonymous with microwaves.
In 2010, Brazilian football team Corinthians turned 100 years old. To pay homage to its more than 30 million fans, F/Nazca Saatchi & Saatchi worked with Nike to establish a country for the team’s fans. The result is Republica Popular do Corinthians a nation with more ‘citizens’ than 150 other countries in the world.
Between August 29 and September 3, Saatchi & Saatchi Sweden hosted ‘Ariel Fashion Shoot’ in a specially built glass box in the waiting hall of Stockholm Central Station, where passers-by could watch clothes being soiled by an industrial robot controlled via Facebook.
Imagine if famous people, historical persons or literary heroes used Google Search. What kind of requests would they have made? Saatchi & Saatchi Russia develop this creative idea to raise awareness of Google Search in Russia.
Saatchi & Saatchi Bulgaria created an urban culture movement to promote Philips headphones using social media. By understanding its youth demographic, the agency was able to raise the level of product awareness to match that of more established brands.
BBR Saatchi & Saatchi Israel launched a campaign to let consumers name Elite’s wafer product. All the wafer packs in the country would have their names changed according to the winner, making it the first consumer-inspired-product-name-change in Israel’s history.
Type: Case Stories | 2,932 views
Xploring was conducted through spending time with men in various hardware stores to gather information about their hardware needs and habits. This led to Saatchi & Saatchi developing a campaign based on the idea of ‘Precision Holes.’
Type: Case Stories | 4,697 views
To connect with beer drinkers in Eastern Slovakia, MUW Saatchi & Saatchi developed a campaign for SAB Miller’s Saris to connect the brand with its consumer demographic where it counts – at the heart. As a result, Saris became the number one brand locally, and nationally.
Type: Case Stories | 6,983 views
Saatchi & Saatchi Sweden helped drivers make a 10% fuel saving by using an iPhone app that behaved like a glass of water and integrated Google Maps and Facebook. The drivers’ challenge? Make a positive impact through lowering vehicle emissions by smoother driving.
Type: Case Stories | 2,928 views
The Roads and Transport Authority (RTA) for Dubai set about establishing a brand new, world-class, sustainable public transportation system in the form of a Metro rail network for the city of Dubai. Saatchi & Saatchi came on board to create a Lovemark for the city, ‘My City. My Metro’.