Case Stories

The best way to truly understand the power of Lovemarks is to see this innovative approach in action. Here are a number of examples of campaigns that successfully plucked at the heartstrings of consumers.

Type: Case Stories | 1,916 views

United Way ‘I Love You, I Hit You’

Badillo Nazca Saatchi & Saatchi, Puerto Rico, used graffiti to raise awareness around issues of domestic abuse for United Way. In the period immediately after the launch 1,900 people requested help directly.

Type: Case Stories | 3,671 views

BGH ‘Quick Chef Music’

How do you promote a microwave when its functional features are exactly the same as the model from the previous year? The solution – add an element of Sensuality and fill kitchens around the world with music by eliminating the unbearable beeping noise synonymous with microwaves.

Type: Audio & Video, Case Stories | 1,815 views

Nike ‘Corinthians’

In 2010, Brazilian football team Corinthians turned 100 years old. To pay homage to its more than 30 million fans, F/Nazca Saatchi & Saatchi worked with Nike to establish a country for the team’s fans. The result is Republica Popular do Corinthians a nation with more ‘citizens’ than 150 other countries in the world.

Type: Audio & Video, Case Stories | 1,909 views

Ariel ‘Fashion Shoot’

Between August 29 and September 3, Saatchi & Saatchi Sweden hosted ‘Ariel Fashion Shoot’ in a specially built glass box in the waiting hall of Stockholm Central Station, where passers-by could watch clothes being soiled by an industrial robot controlled via Facebook.

Type: Audio & Video, Case Stories | 3,859 views

Google Search, Russia

Imagine if famous people, historical persons or literary heroes used Google Search. What kind of requests would they have made? Saatchi & Saatchi Russia develop this creative idea to raise awareness of Google Search in Russia.

Type: Audio & Video, Case Stories | 2,220 views

Philips ‘SoulHunters’

Saatchi & Saatchi Bulgaria created an urban culture movement to promote Philips headphones using social media. By understanding its youth demographic, the agency was able to raise the level of product awareness to match that of more established brands.

Type: Audio & Video, Case Stories | 484 views

The Wafer War

BBR Saatchi & Saatchi Israel launched a campaign to let consumers name Elite’s wafer product. All the wafer packs in the country would have their names changed according to the winner, making it the first consumer-inspired-product-name-change in Israel’s history.

Type: Case Stories | 3,553 views

Makita ’20,562 Holes’

Xploring was conducted through spending time with men in various hardware stores to gather information about their hardware needs and habits. This led to Saatchi & Saatchi developing a campaign based on the idea of ‘Precision Holes.’

Type: Case Stories | 6,480 views

Saris ‘Easterner at Heart’

To connect with beer drinkers in Eastern Slovakia, MUW Saatchi & Saatchi developed a campaign for SAB Miller’s Saris to connect the brand with its consumer demographic where it counts – at the heart. As a result, Saris became the number one brand locally, and nationally.

Type: Case Stories | 8,143 views

Toyota ‘Glass of Water’

Saatchi & Saatchi Sweden helped drivers make a 10% fuel saving by using an iPhone app that behaved like a glass of water and integrated Google Maps and Facebook. The drivers’ challenge? Make a positive impact through lowering vehicle emissions by smoother driving.

Type: Case Stories | 4,010 views

My City. My Metro, RTA Dubai

The Roads and Transport Authority (RTA) for Dubai set about establishing a brand new, world-class, sustainable public transportation system in the form of a Metro rail network for the city of Dubai. Saatchi & Saatchi came on board to create a Lovemark for the city, ‘My City. My Metro’.

Type: Case Stories | 2,179 views

Reinventing the Magazine, Lexus

Personalization builds intimacy, an integral Lovemarks attribute. By putting Lexus RX at the heart of the customer, ‘Reinventing the Magazine’ showed that there is still ample room for brave and innovative thinking.