Audio & Video

Below is a collection of lectures, interviews and conversations that deal with the Lovemarks approach to emotional marketing and consumer behavior.

Type: Audio & Video, Resources | 876 views

Kevin Roberts on the VUCA World

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks about living in a VUCA World at Lancaster’s Professor Sir Roland Smith Chief Executive Lecture.

Type: Audio & Video, Resources | 784 views

Good Companies Make You Think. Great Companies Make You Feel.

Saatchi & Saatchi’s Worldwide CEO Kevin Roberts recently spent some time sitting down with Entrepreneur Magazine at the Saatchi & Saatchi New York Offices to shed some light on and what it means to create a movement, and why good companies make you think, but great companies make you feel.

Type: Audio & Video, News & Media, Resources | 1,573 views

The Language of Brand Love: Loveworks Author Brian Sheehan Talks to Marketing Smarts

Brian Sheehan talks to MarketingProfs.com’s Kerry O’Shea Gorgone about his new book Loveworks: How the world’s top marketers make emotional connections to win in the marketplace.

Type: Audio & Video, News & Media, Resources | 853 views

From Theory to Practice: Loveworks is Proof that Lovemarks Works

Brian Sheehan, author of Loveworks, speaks to Class CNBC Italy about the birth of Loveworks and the importance of love in the long-term success of a brand. (In Italian)

Type: Audio & Video, News & Media | 1,564 views

Interview with Brian Sheehan: How Do Students Feel About Lovemarks?

In Part 2 of our conversation with Brian Sheehan, author of ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’, Brian speaks about the response to Lovemarks in the classroom.

Type: Audio & Video, News & Media | 2,121 views

Interview with Brian Sheehan: Why Write Loveworks?

Lovemarks Campus recently spoke to Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University and author of Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. In the first of part of the interview, we asked Brian, “Why write Loveworks?”

Type: Audio & Video | 1,505 views

Kevin Roberts: The Power of Lovemarks

Kevin Roberts speaks to WOBI (World of Business Ideas) about what makes a brand irresistible and the necessity of brands becoming Lovemarks in today’s society if they are to succeed.

Type: Audio & Video, Case Stories | 1,834 views

Nike ‘Corinthians’

In 2010, Brazilian football team Corinthians turned 100 years old. To pay homage to its more than 30 million fans, F/Nazca Saatchi & Saatchi worked with Nike to establish a country for the team’s fans. The result is Republica Popular do Corinthians a nation with more ‘citizens’ than 150 other countries in the world.

Type: Audio & Video, Case Stories | 1,928 views

Ariel ‘Fashion Shoot’

Between August 29 and September 3, Saatchi & Saatchi Sweden hosted ‘Ariel Fashion Shoot’ in a specially built glass box in the waiting hall of Stockholm Central Station, where passers-by could watch clothes being soiled by an industrial robot controlled via Facebook.

Type: Audio & Video, Case Stories | 3,875 views

Google Search, Russia

Imagine if famous people, historical persons or literary heroes used Google Search. What kind of requests would they have made? Saatchi & Saatchi Russia develop this creative idea to raise awareness of Google Search in Russia.

Type: Audio & Video, Case Stories | 2,225 views

Philips ‘SoulHunters’

Saatchi & Saatchi Bulgaria created an urban culture movement to promote Philips headphones using social media. By understanding its youth demographic, the agency was able to raise the level of product awareness to match that of more established brands.

Type: Audio & Video, Case Stories | 499 views

The Wafer War

BBR Saatchi & Saatchi Israel launched a campaign to let consumers name Elite’s wafer product. All the wafer packs in the country would have their names changed according to the winner, making it the first consumer-inspired-product-name-change in Israel’s history.

Type: Audio & Video | 1,443 views

Clients Expect Great Ideas

SaatchiNY’s Chief Strategy Officer, Claudine Cheever, recently made an appearance on “Taking Stock with Pimm Fox” on Bloomberg TV. Claudine shared why more parents and grandparents are joining Facebook and Twitter and how social media trends are affecting the ad industry today.

Type: Audio & Video | 2,349 views

Saatchi & Saatchi CEO Worldwide, Kevin Roberts on Lancaster MBA

Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, teaches a Lancaster MBA class. This workshop is the first of four Kevin will be running for the Lancaster MBA in 2011, sharing Saatchi’s strategy with the class and invoving them in the decision-making process.

Type: Audio & Video | 1,356 views

Lovemarks, The Future Beyond Brands

In their keynote address at the 2009 MN AMA Get in the Game Conference, John Bowman, Saatchi & Saatchi Director of Strategic Equities and Peter Hubbell, Saatchi & Saatchi EVP & Global General Manager, provide an informative overview of the Lovemarks approach. In particular, they discuss the process by which a brand is transformed into a Lovemark.