Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, speaks about living in a VUCA World at Lancaster’s Professor Sir Roland Smith Chief Executive Lecture.
Audio & Video
Below is a collection of lectures, interviews and conversations that deal with the Lovemarks approach to emotional marketing and consumer behavior.
Saatchi & Saatchi’s Worldwide CEO Kevin Roberts recently spent some time sitting down with Entrepreneur Magazine at the Saatchi & Saatchi New York Offices to shed some light on and what it means to create a movement, and why good companies make you think, but great companies make you feel.
Brian Sheehan talks to MarketingProfs.com’s Kerry O’Shea Gorgone about his new book Loveworks: How the world’s top marketers make emotional connections to win in the marketplace.
Brian Sheehan, author of Loveworks, speaks to Class CNBC Italy about the birth of Loveworks and the importance of love in the long-term success of a brand. (In Italian)
In Part 2 of our conversation with Brian Sheehan, author of ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’, Brian speaks about the response to Lovemarks in the classroom.
Lovemarks Campus recently spoke to Brian Sheehan, Associate Professor of Advertising at the S.I. Newhouse School of Public Communications at Syracuse University and author of Loveworks: How the world’s top marketers make emotional connections to win in the marketplace. In the first of part of the interview, we asked Brian, “Why write Loveworks?”
Type: Audio & Video | 1,505 views
Kevin Roberts speaks to WOBI (World of Business Ideas) about what makes a brand irresistible and the necessity of brands becoming Lovemarks in today’s society if they are to succeed.
In 2010, Brazilian football team Corinthians turned 100 years old. To pay homage to its more than 30 million fans, F/Nazca Saatchi & Saatchi worked with Nike to establish a country for the team’s fans. The result is Republica Popular do Corinthians a nation with more ‘citizens’ than 150 other countries in the world.
Between August 29 and September 3, Saatchi & Saatchi Sweden hosted ‘Ariel Fashion Shoot’ in a specially built glass box in the waiting hall of Stockholm Central Station, where passers-by could watch clothes being soiled by an industrial robot controlled via Facebook.
Imagine if famous people, historical persons or literary heroes used Google Search. What kind of requests would they have made? Saatchi & Saatchi Russia develop this creative idea to raise awareness of Google Search in Russia.
Saatchi & Saatchi Bulgaria created an urban culture movement to promote Philips headphones using social media. By understanding its youth demographic, the agency was able to raise the level of product awareness to match that of more established brands.
BBR Saatchi & Saatchi Israel launched a campaign to let consumers name Elite’s wafer product. All the wafer packs in the country would have their names changed according to the winner, making it the first consumer-inspired-product-name-change in Israel’s history.
Type: Audio & Video | 1,443 views
SaatchiNY’s Chief Strategy Officer, Claudine Cheever, recently made an appearance on “Taking Stock with Pimm Fox” on Bloomberg TV. Claudine shared why more parents and grandparents are joining Facebook and Twitter and how social media trends are affecting the ad industry today.
Type: Audio & Video | 2,349 views
Kevin Roberts, Worldwide CEO of Saatchi & Saatchi, teaches a Lancaster MBA class. This workshop is the first of four Kevin will be running for the Lancaster MBA in 2011, sharing Saatchi’s strategy with the class and invoving them in the decision-making process.
Type: Audio & Video | 1,356 views
In their keynote address at the 2009 MN AMA Get in the Game Conference, John Bowman, Saatchi & Saatchi Director of Strategic Equities and Peter Hubbell, Saatchi & Saatchi EVP & Global General Manager, provide an informative overview of the Lovemarks approach. In particular, they discuss the process by which a brand is transformed into a Lovemark.