Reading List

This is one-stop shop for those interested in books that offer an in-depth examination of the current state of emotional marketing.

Type: Reading List | 1,189 views

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer.

Type: Reading List | 1,949 views

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

“Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world’s 50 best businesses…have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.”

Type: Reading List | 1,202 views

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

“Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more.”

Type: Reading List | 1,119 views

The Intention Economy: When Customers Take Charge

“This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.”

Type: Reading List | 1,494 views

Velocity: Seven New Laws of a World Gone Digital

“How can you win when the only certainty is change?…Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.”

Type: Reading List | 1,110 views

The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world.”

Type: Reading List | 1,209 views

Thinking, Fast and Slow

Thinking, Fast and Slow takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.”

Type: Reading List | 1,342 views

The Emotional Life of Your Brain: How Its Unique Patterns Affect the Way You Think, Feel and Live – and How You Can Change Them

“For more than thirty years, Richard Davidson has been at the forefront of brain research. Now he gives us an entirely new model for understanding our emotions, as well as practical strategies we can use to change them.”

Type: Reading List | 4,283 views

ZAG: The Number One Strategy of High Performance Brands

The concept for this book is simple: “when others zig, zag.” Neumeier takes readers through a quick branding boot camp providing insightful tips for developing a brand that will impress consumers and blasting up the ‘unique selling point concept’ by several notches.

Type: Reading List | 6,254 views

Marketing Aesthetics: The Strategic Management of Brands, Identity and Image

“Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company’s total aesthetic output – its “look and feel” – to provide a vital competitive advantage.”

Type: Reading List | 1,593 views

Emotionomics: Winning Hearts and Minds

“For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.”

Type: Reading List | 1,332 views

The Long Tail: Why the Future of Business is Selling Less of More

The Long Tail chronicles the effect of the technologies that have made it easier for consumers to find and buy niche products, thanks to the “infinite shelf-space effect”-the new distribution mechanisms, from digital downloading to peer-to-peer markets, that break through the bottlenecks of broadcast and traditional bricks and mortar retail.”

Type: Reading List | 1,384 views

Yes!: 50 Scientifically Proven Ways to Be Persuasive

“Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.”

Type: Reading List | 1,437 views

Buying In: The Secret Dialogue Between What We Buy and Who We Are

“Brands are dead. Advertising no longer works. Consumers are in control. Or so we”re told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites.”

Type: Reading List | 1,632 views

The Opposable Mind: How Successful Leaders Win Through Integrative Thinking

“Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including What are the causal relationships at work here? and What are the implied trade-offs?”