Insights & Ideas

Type: Insights & Ideas | 2,131 views

Flying the Flag

When brands fly the flag of a particular country – be it the place of their founding or an adopted homeland – addressing the Past, Present and Future, as well as capitalizing on Myths and Icons are crucial to conveying brand essence and developing narratives that people can relate to.

Type: Visuals | 948 views

Loving Seattle’s Best

Source: flickr/coleyB

Type: Insights & Ideas | 1,993 views

Brand As Hero

The character of the ‘hero’ has been central to human narrative and reflects the traits that our society admires and aspires to. Who we consider heroes will differ based on variables like culture, age and location, but unanimously, heroes are people we Respect and Love.

Type: Insights & Ideas, Visuals | 1,826 views

Fall In Love With Wildfox

Source: jasoninhollywood.blogspot.com

Type: Insights & Ideas | 3,670 views

Retail Lovemarks: Harrods

Through the years, Harrods has upheld its iconic status as a quintessential British experience and continues to deliver on its reputation as a shopping destination. We analyze a sample of reviews from tripadvisor.co.uk to gain a better understanding of what people love the most about this renowned retail brand.

Type: Visuals | 1,189 views

Eggs From the Lakes Are Laid With Love

Source: astsigns.co.uk

Type: Insights & Ideas | 1,954 views

Brands as Creative Leaders

At the Institute of Directors Annual Convention in London this year, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, outlined four principles that distinguish Creative Leaders from their less agile counterparts. These principles are not only for people who want to create change; they can be applied to brands wanting to stand out as leaders in their market.

Type: Visuals | 1,859 views

UGGs Feel Like Love

Source: dailybillboard.blogspot.com

Type: Insights & Ideas | 2,135 views

Fast Tracking From Products to Lovemarks

One way to describe the journey to Lovemarks is Product to Trademark, Trademark to Brand, Brand to Lovemark. But can the path to Love be fast tracked to move a Product into Lovemarks territory? And what would a product have to deliver to bypass the often-trod road of Trademarks and Brands?

Type: Insights & Ideas | 1,661 views

What’s Funny

Laughing together is a successful mechanism for building intimacy, but humor is a subjective experience. Two people can share a joke, but what are the chances that millions of people across the globe will get the punchline?

Type: Visuals | 1,118 views

Fred Segal Signs Its Love

Source: The National Stationary Show

Type: Insights & Ideas | 3,625 views

Infusing Single-Serve Cup Coffee With the Three Secrets

Single-cup serving accounts for more than 8% of the global coffee market and will prove to be more than a trend as consumers continue to want the luxury of a quality brew with the convenience of a touch of a button. Here are some examples of how brands in this category are putting Mystery, Sensuality and Intimacy into action.

Type: Visuals | 2,756 views

Gosh We Heart Shoes

Source: archimover.com

Type: Insights & Ideas | 2,701 views

The Human Touch

Consumer technology companies know that giving their products and services ‘the human touch’ attracts our attention and generates business. However, good visuals and catchy tunes are not enough to create deep connections to consumers when Mystery and Sensuality are tablestakes.

Type: Visuals | 1,065 views

Love Is In The Air

Ange Source: Brian Joseph