Insights & Ideas
Type: Insights & Ideas | 1,992 views
The meaning of stories is unique and personal to each individual. How people interpret stories is affected by factors such as age, previous events and experiences, and cultural context. A well-told story is good, but selecting the best place and time can make it great.
Type: Insights & Ideas | 1,851 views
“Will people stand by the brands they love during tough times?” That is the question asked by Angela Lee, professor of marketing at the Kellogg School of Marketing, Monika Lisjak, a doctoral candidate at the Kellogg School, and Wendi Gardner, an associate professor of psychology at Northwestern University.
Source: Brian Joseph
Type: Insights & Ideas | 1,948 views
Here are two recent sonic branding projects undertaken for mobile phones. We may use our smartphones to speak to others, listen to music and watch video, but the way your phone sounds influences what you think and feel about the brand you use.
Type: Insights & Ideas | 3,208 views
All brands are born as commodities. Around the world there are many cups of coffees, pairs of running shoes and computer chips, but only some are recognized as being Starbucks, Nike and Intel. For commodities to grow out of the Low Respect / Low Love quadrant, they must be associated with ideas; ideas which are often translated into a purpose or a vision.
Type: Insights & Ideas | 2,189 views
Many brands see innovation as a way to remain competitive in their markets, but focus less on it as a chance to build Intimacy with their audiences. Here are some brands that have successfully met the needs of consumers. Here are some brands that have successfully met the needs of consumers.
Type: Insights & Ideas | 1,727 views
Brands no longer aspire to be just brands. Brands want to play in the High Respect, High Love quadrant of the Love/Respect Axis, and to do so they are striving towards being symbols of values and lifestyles that they hope will resonate with their audiences.
Type: Insights & Ideas | 2,956 views
Brands have the opportunity to influence our experience of time. They can shape the past, effect the present and be a part of the future. Their participation in the events that make up our lives leaves an impression that goes beyond the shelf and conveys shared values, a sense of solidarity, hope and wonder.