Insights & Ideas

Type: Visuals | 2,004 views

Gap ‘Love Comes In Every Shade’


Type: Insights & Ideas | 1,992 views

A Time To Tell Stories

The meaning of stories is unique and personal to each individual. How people interpret stories is affected by factors such as age, previous events and experiences, and cultural context. A well-told story is good, but selecting the best place and time can make it great.

Type: Visuals | 1,749 views

Stormhoek’s ‘Big Love’ Wants You To Dream Big

Source: flickr/EverJean

Type: Insights & Ideas | 1,851 views

To Love in Good Times and Bad?

“Will people stand by the brands they love during tough times?” That is the question asked by Angela Lee, professor of marketing at the Kellogg School of Marketing, Monika Lisjak, a doctoral candidate at the Kellogg School, and Wendi Gardner, an associate professor of psychology at Northwestern University.

Type: Insights & Ideas, Visuals | 1,137 views

Prudential ‘Life Insurance Is Love’

Source: Brian Joseph

Type: Insights & Ideas | 1,948 views

Ringing the High Note

Here are two recent sonic branding projects undertaken for mobile phones. We may use our smartphones to speak to others, listen to music and watch video, but the way your phone sounds influences what you think and feel about the brand you use.

Type: Insights & Ideas, Visuals | 1,137 views

SH 130 ‘Roadmance’


Type: Insights & Ideas | 3,208 views

Beyond Commodities Into Brands: Starbucks and Burberry

All brands are born as commodities. Around the world there are many cups of coffees, pairs of running shoes and computer chips, but only some are recognized as being Starbucks, Nike and Intel. For commodities to grow out of the Low Respect / Low Love quadrant, they must be associated with ideas; ideas which are often translated into a purpose or a vision.

Type: Insights & Ideas, Visuals | 1,380 views

CNN New York ‘Made Of Heart’


Type: Insights & Ideas | 2,189 views

Brand Intimacy Through Innovation

Many brands see innovation as a way to remain competitive in their markets, but focus less on it as a chance to build Intimacy with their audiences. Here are some brands that have successfully met the needs of consumers. Here are some brands that have successfully met the needs of consumers.

Type: Insights & Ideas, Visuals | 1,186 views

National Campaign For The Arts ‘Heart The Arts’


Type: Insights & Ideas | 1,727 views

Going Beyond Brands

Brands no longer aspire to be just brands. Brands want to play in the High Respect, High Love quadrant of the Love/Respect Axis, and to do so they are striving towards being symbols of values and lifestyles that they hope will resonate with their audiences.

Type: Visuals | 1,900 views

TopShop ‘Summer of Love’


Type: Insights & Ideas | 2,956 views

Marketing The Past, Present And Future

Brands have the opportunity to influence our experience of time. They can shape the past, effect the present and be a part of the future. Their participation in the events that make up our lives leaves an impression that goes beyond the shelf and conveys shared values, a sense of solidarity, hope and wonder.

Type: Visuals | 1,735 views

Lululemon Athletica Welcomes With Love

Source: flickr/lululemon athletica