Insights & Ideas

Type: Insights & Ideas | 2,111 views

Does Storytelling Affect the Price of Bordeaux Wines?

A study recently published in the journal of Wine Economics and Policy attempts to understand if the type of stories told by 132 chateaux members of the Union des Grands Crus provided insight into the brand positioning of each vintage, and if the type of stories told had an effect on price level.

Type: Insights & Ideas, Visuals | 1,020 views

Banana Republic Loves Canada

Source:flickr/janisbehan

Type: General, Insights & Ideas, Visuals | 1,404 views

Samsonite ‘Send Your Heart. Send Your Bag.’

Source: Allthedeals

Type: General, Insights & Ideas, Visuals | 1,169 views

Nadège ‘Je T’aime’

Source: flickr/knotpr

Type: Visuals | 1,244 views

Magasin du Nord ‘Step Into Love’

From the Lovemarks Campus Visual Gallery, ‘Step Into Love’ through the doors of department store Magasin du Nord.

Type: Visuals | 2,355 views

Jo Malone ‘Fall In Love’

Source: Brian Joseph

Type: Reading List | 1,946 views

Grow: How Ideals Power Growth and Profit at the World’s Greatest Companies

“Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world’s 50 best businesses…have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.”

Type: Insights & Ideas | 1,891 views

Get Your Heart Racing

Ferrari was recently named the world’s most powerful brand by British research firm BrandFinance. This may come as a surprise to those expecting a technology company to take out first place on the Global 500 but Ferrari scored high in what BrandFinance chief executive David Haigh calls “qualitative measures” like brand affection and loyalty.

Type: Reading List | 1,199 views

Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire

“Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more.”

Type: Reading List | 1,117 views

The Intention Economy: When Customers Take Charge

“This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.”

Type: Reading List | 1,490 views

Velocity: Seven New Laws of a World Gone Digital

“How can you win when the only certainty is change?…Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.”

Type: Reading List | 1,109 views

The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories

“No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world.”

Type: Reading List | 1,209 views

Thinking, Fast and Slow

Thinking, Fast and Slow takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.”

Type: Reading List | 1,340 views

The Emotional Life of Your Brain: How Its Unique Patterns Affect the Way You Think, Feel and Live – and How You Can Change Them

“For more than thirty years, Richard Davidson has been at the forefront of brain research. Now he gives us an entirely new model for understanding our emotions, as well as practical strategies we can use to change them.”

Type: Visuals | 3,188 views

Milka ‘Dare To Love’

Source: tumblr/nurseval