A study recently published in the journal of Wine Economics and Policy attempts to understand if the type of stories told by 132 chateaux members of the Union des Grands Crus provided insight into the brand positioning of each vintage, and if the type of stories told had an effect on price level.
Insights & Ideas
Type: Insights & Ideas | 2,111 views
Type: Visuals | 1,244 views
From the Lovemarks Campus Visual Gallery, ‘Step Into Love’ through the doors of department store Magasin du Nord.
Type: Reading List | 1,946 views
“Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world’s 50 best businesses…have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.”
Type: Insights & Ideas | 1,891 views
Ferrari was recently named the world’s most powerful brand by British research firm BrandFinance. This may come as a surprise to those expecting a technology company to take out first place on the Global 500 but Ferrari scored high in what BrandFinance chief executive David Haigh calls “qualitative measures” like brand affection and loyalty.
Type: Reading List | 1,199 views
“Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more.”
Type: Reading List | 1,117 views
“This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.”
Type: Reading List | 1,490 views
“How can you win when the only certainty is change?…Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.”
Type: Reading List | 1,109 views
The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
“No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world.”
Type: Reading List | 1,209 views
“Thinking, Fast and Slow takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.”
Type: Reading List | 1,340 views
The Emotional Life of Your Brain: How Its Unique Patterns Affect the Way You Think, Feel and Live – and How You Can Change Them
“For more than thirty years, Richard Davidson has been at the forefront of brain research. Now he gives us an entirely new model for understanding our emotions, as well as practical strategies we can use to change them.”