From the Lovemarks Campus Visual Gallery, WWF “Love Your Forests”
Insights & Ideas
From the Lovemarks Campus Visual Gallery, Bensimon Addicted to Love
From the Lovemarks Campus Visual Gallery, Diet Pepsi “Love Every Sip”
Type: Insights & Ideas | 3,594 views
Brand icons often symbolize the theme of a brand and make them instantly recognizable. However, sometimes these icons take on more meaning than just being spokespeople; they take on the form of ‘brand heroes.’
Type: Insights & Ideas | 5,183 views
A recent survey by Zogby Analytics and MSN asked people to rate customer satisfaction levels on 150 brands. Looking at the results, issues resolution is the key determinant on how well a company scored in the survey. What are companies doing to prevent problems from arising and what do they do in the event that one does?
Type: Insights & Ideas | 1,823 views
One of the most immediate ways a company can apply Lovemarks to their business is through customer service. It costs very little to bring the qualities of Respect and Love to your daily interactions, but the benefits have the potential to make a significant impact.
Type: Insights & Ideas | 2,112 views
In this LinkedIn community question inspired blog post, we address the question if brand love is as effective and applicable in developing countries, and is a person with limited resources more likely to make a decision based on emotion than reason.
Type: Insights & Ideas | 4,312 views
In June we asked our LinkedIn community to post questions that they may have about Lovemarks and its application as a marketing theory. This week’s post answers the question “For a company with strong Brand recognition, but negative Brand associations, what is the first step to moving towards becoming a Lovemark?”
Type: Insights & Ideas | 1,812 views
There has been a lot of talk about the impact of Big Data as a way to help marketers make better decisions. It allows businesses to run more efficiently by identifying the best pricing, scheduling, and promotional strategies…But how close can Big Data get to the average person? Just because it can remember your name and recall your preferences, can Big Data make you feel like it cares?
Type: Visuals | 1,180 views
Camper shoes shows it love for Emirates Team New Zealand at the next America’s Cup.
Type: Insights & Ideas | 2,083 views
Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.
Type: Visuals | 1,107 views
From the Lovemarks Campus Visual Gallery, ‘Love How You Live’ in the Flatiron district, New York.
Type: Insights & Ideas | 2,374 views
Loyalty amongst shoppers is becoming more of a challenge for brands. In a study undertaken in January 2013, Deloitte found that nine in ten consumers have swapped national branded products for private-label brands at some time.
Type: Visuals | 1,177 views
From the Lovemarks Campus Visual Gallery, Thunderbird Coffee has a ‘whole latte love’.