Insights & Ideas

Type: Insights & Ideas, Visuals | 1,389 views

WWF “Love Your Forests”

From the Lovemarks Campus Visual Gallery, WWF “Love Your Forests”

Type: Insights & Ideas, Visuals | 976 views

Bensimon Addicted to Love

From the Lovemarks Campus Visual Gallery, Bensimon Addicted to Love

Type: Insights & Ideas, Visuals | 1,223 views

Diet Pepsi “Love Every Sip”

From the Lovemarks Campus Visual Gallery, Diet Pepsi “Love Every Sip”

Type: Insights & Ideas | 3,594 views

Brand Heroes and The Creator Myth

Brand icons often symbolize the theme of a brand and make them instantly recognizable. However, sometimes these icons take on more meaning than just being spokespeople; they take on the form of ‘brand heroes.’

Type: Insights & Ideas | 5,183 views

Lovemarks in Action: The Three P’s of Customer Service

A recent survey by Zogby Analytics and MSN asked people to rate customer satisfaction levels on 150 brands. Looking at the results, issues resolution is the key determinant on how well a company scored in the survey. What are companies doing to prevent problems from arising and what do they do in the event that one does?

Type: Insights & Ideas | 1,823 views

Lovemarks in Action Through Great Customer Service

One of the most immediate ways a company can apply Lovemarks to their business is through customer service. It costs very little to bring the qualities of Respect and Love to your daily interactions, but the benefits have the potential to make a significant impact.

Type: Insights & Ideas | 2,112 views

Brand Love in Developing Countries

In this LinkedIn community question inspired blog post, we address the question if brand love is as effective and applicable in developing countries, and is a person with limited resources more likely to make a decision based on emotion than reason.

Type: Insights & Ideas | 4,312 views

Strong Brand Recognition, Negative Brand Associations

In June we asked our LinkedIn community to post questions that they may have about Lovemarks and its application as a marketing theory. This week’s post answers the question “For a company with strong Brand recognition, but negative Brand associations, what is the first step to moving towards becoming a Lovemark?”

Type: Insights & Ideas | 1,812 views

How Close Can Big Data Get?

There has been a lot of talk about the impact of Big Data as a way to help marketers make better decisions. It allows businesses to run more efficiently by identifying the best pricing, scheduling, and promotional strategies…But how close can Big Data get to the average person? Just because it can remember your name and recall your preferences, can Big Data make you feel like it cares?

Type: Visuals | 1,180 views

Camper Loves Team New Zealand

Camper shoes shows it love for Emirates Team New Zealand at the next America’s Cup.

Type: Insights & Ideas | 2,083 views

How Love Works

Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.

Type: Visuals | 1,107 views

Flatiron, New York ‘Love How You Live’

From the Lovemarks Campus Visual Gallery, ‘Love How You Live’ in the Flatiron district, New York.

Type: Insights & Ideas | 2,374 views

For Loyalty, Look to Emotion

Loyalty amongst shoppers is becoming more of a challenge for brands. In a study undertaken in January 2013, Deloitte found that nine in ten consumers have swapped national branded products for private-label brands at some time.

Type: Visuals | 1,177 views

Thunderbird Coffee ‘Whole Latte Love’

From the Lovemarks Campus Visual Gallery, Thunderbird Coffee has a ‘whole latte love’.

Type: Visuals | 1,075 views

Chicago Cubs ‘Committed’