Insights & Ideas
Type: Insights & Ideas | 1,570 views
A lack of competition does not necessarily mean an increased chance of consumers forming Lovemarks. The less choice consumers have means the harder a brand has to work.
Type: Insights & Ideas | 1,948 views
Marketers are using data to gain insights from consumers. But with this knowledge they’re at risk of losing emotional connections. Big Data is nothing without Big Emotion.
Type: Saatchi & Saatchi Books | 11,427 views
The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, Chairman of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
Type: Saatchi & Saatchi Books | 3,279 views
Loveworks adds to Lovemarks in an essential way. It shows in detail how many of the world’s top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory.
Type: Saatchi & Saatchi Books | 3,553 views
Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
Type: Saatchi & Saatchi Books | 5,122 views
The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.
Type: Reading List | 1,182 views
In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer.
Q&A with Jayne Van Dusen, Advertising & Marketing Communications Management, Algonquin College, Ottawa, Canada.
Type: Insights & Ideas | 2,394 views
The ability to hear and understand what the other person is saying is crucial to the positive development of any relationship, including the relationship between brand and consumer.