Insights & Ideas

Type: Insights & Ideas, Visuals | 1,835 views

Dove ‘Love’


Type: Insights & Ideas, Visuals | 1,295 views

Harrods ‘Love Hearts’


Type: Insights & Ideas | 1,570 views

Need vs Choice. Does Less Competition Make It Easier to Be Loved?

A lack of competition does not necessarily mean an increased chance of consumers forming Lovemarks. The less choice consumers have means the harder a brand has to work.

Type: Insights & Ideas | 1,948 views

Data Without Empathy

Marketers are using data to gain insights from consumers. But with this knowledge they’re at risk of losing emotional connections. Big Data is nothing without Big Emotion.

Type: Visuals | 2,109 views

Czech Airlines ‘Prague Loves You’


Type: General, Visuals | 1,247 views

Printemps Love Michael Kors

Source: Alia in Paris  

Type: General, Visuals | 1,691 views

Flower Council of Holland, ‘In Case of Love at First Sight’


Type: Saatchi & Saatchi Books | 11,427 views

Lovemarks: The Future Beyond Brands

The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, Chairman of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.

Type: Saatchi & Saatchi Books | 3,279 views

Loveworks: How the World’s Top Marketers Make Emotional Connections to Win in the Marketplace

Loveworks adds to Lovemarks in an essential way. It shows in detail how many of the world’s top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory.

Type: Saatchi & Saatchi Books | 3,553 views

Lovemarks: The Saatchi & Saatchi Designers’ Edition

Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.

Type: Saatchi & Saatchi Books | 5,122 views

The Lovemarks Effect: Winning in the Consumer Revolution

The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.

Type: Reading List | 1,182 views

Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers

In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer.

Type: Insights & Ideas, News & Media | 2,708 views

Teaching Feature: Jayne Van Dusen, Algonquin College

Q&A with Jayne Van Dusen, Advertising & Marketing Communications Management, Algonquin College, Ottawa, Canada.

Type: Insights & Ideas | 2,394 views

Saying It Right: The Importance of Language in Customer Intimacy

The ability to hear and understand what the other person is saying is crucial to the positive development of any relationship, including the relationship between brand and consumer.

Type: General, Visuals | 1,891 views

Salvatore Ferragamo “I Love Salvatore”