Source: Boston Magazine
Insights & Ideas
Source: Supplied Long Island Freeway, New York
Type: Insights & Ideas | 4,787 views
A timeless Lovemark lasts through the ages. A Fad is in demand only for a moment. One way to create timelessness for a brand is to provide the customer the ability to create their own brand story through personalized service, products and delivery.
Type: Insights & Ideas | 3,072 views
In a Q&A with Jake Sorofman we find out about the Gartner Intelligent Brand Framework, designed to provide marketers with a structure for balancing data-centric and human-centric approaches when planning marketing investments across creative and operational disciplines.