Insights & Ideas

Type: Insights & Ideas | 3,521 views

Marketing Intimacy: Greek Yogurt

Greek yogurt has seen outstanding growth in the market. Its higher price point and acquired taste has not deterred sales, with some commentators describing its performance as astronomical. Here are three examples of how brands of Greek yogurt have used Intimacy to connect emotionally with audiences.

Type: Visuals | 2,694 views

PUMA Loves Football


Type: Insights & Ideas | 3,234 views

Know Thyself

In the fast paced chaos of daily life, people want brands to be more than just brands – they want connections that provide meaningful relationships. To maximize this opportunity, brands need to show people that they have a personality that is worth getting close to.

Type: Visuals | 1,903 views

Zynga Loves Play


Type: Insights & Ideas | 3,402 views

Marketing Mystery: Bottled Water

Mexico is the world’s largest bottled water market and alone is expected to be worth $13 billion by 2015. With more companies entering this competitive market, how do brands instill a sense of Mystery to a product as ubiquitous as bottled water?

Type: Visuals | 2,718 views

Wall’s Loves Ice-Cream

Source: L Welin

Type: Insights & Ideas | 1,585 views

Southwest Flies to the Top

Southwest Airlines was named the ‘most desired’ corporate brand in America in a recent survey by Buyology and uSamp. It has consistently performed well over the past decade, and also has a reputation as a brand that people Respect and Love. How has a low cost airline managed to work its way into the hearts of American men and women?

Type: Visuals | 1,548 views

Starbucks’ Appy Heart


Type: Insights & Ideas | 2,092 views

On Beauty

How does what you see affect what you think and feel about the brand? Human beings are cognitively drawn to things that we consider aesthetically pleasing. When something is beautiful we feel more positive about it. We want it to succeed and its faults seem less pronounced.

Type: Insights & Ideas | 2,624 views

Marketing Mystery: Chocolate

Godiva recently scored behind Pixar, Absolut, Cartier and BMW in a quantitative study by Buyology Inc that measured the feeling of ‘awe’ that people felt for brands. Why is ‘awe’ important and how is it related to Mystery?

Type: Reading List | 4,266 views

ZAG: The Number One Strategy of High Performance Brands

The concept for this book is simple: “when others zig, zag.” Neumeier takes readers through a quick branding boot camp providing insightful tips for developing a brand that will impress consumers and blasting up the ‘unique selling point concept’ by several notches.

Type: Visuals | 1,116 views

Love in Times Square NYC


Type: Insights & Ideas | 8,839 views

From Bland to Brand

Supermarket brands have come a long way from ‘bland’. Now private-label products have as much thought put into them as national and global names, with packaging and designs carefully developed to compete with well-known items at the shelf.

Type: Insights & Ideas | 1,736 views

High Return on Respect and Love

What does Apple’s incredible profit and revenue results reveal about how people behave in regard to the brands they love? The same demographic that may have been cautious with their spending in 2011 weren’t holding back on securing their next iPhone or iPad. Was it Loyalty Beyond Reason? Loyalty Beyond Price? Loyalty Beyond Recession?

Type: Insights & Ideas | 2,790 views

Retail Time Machine

Concepts of Past, Present and Future serve varied purposes depending on the message a brand wants to convey. Here is a look at how retail stores have used these characteristics of Mystery to create informative, sensual and engaging environments for shoppers.