Sensuality, along with Mystery and Intimacy, is one of the three magic ingredients in a Lovemark. Sight, scent, hearing, touch and taste are gateways to the emotions and a powerful means of connecting with the consumer.
The Lovemarks Campus blog is authored by our editorial team and members of the Saatchi & Saatchi network. It is devoted to insights and ideas related to research and trends in emotional marketing.
Type: Lovemarks & Brands | 1,783 views
Saatchi & Saatchi Prague brilliantly tapped a cultural phenomenon in a new campaign for T-Mobile that swept across the Czech Republic over the holidays. The ads show Norris in a Czech household at Christmas. As well as being great for a laugh, the ads connect with a deeper back story.
Type: Lovemarks & Brands | 1,511 views
Saatchi. That name means something to us. It’s this agency, its the name on the front door, its every single person who decided to work here. We made a video love letter to Saatchi NY and our people on the 40th anniversary of a place that has always been driven by the power of unreasonable creativity.
Type: Emotional Marketing | 3,740 views
Nice color chart by KiSSmetrics on what colors trigger what emotions in the buying process. However, they missed one of the most powerful colors in the palet – white. What white does is create negative space which gives the eye a chance to rest.
Type: Consumer Learning | 1,328 views
A series of quick Q&A videos featuring Andy Murray, global CEO of Saatchi & Saatchi X, sponsored by Wharton and Google at Advertising Week conference in New York last month.
Type: Lovemarks & Brands | 1,717 views
Insights and findings around creating Loyalty Beyond Reason continue to illuminate Lovemarks, most recently from Peter Boatwright and Jonathan Cagan with their a book ‘Built to Love: Creating Products That Captivate Customers’.
Type: Consumer Learning | 1,265 views
Saatchi NY Chief Strategy Officer Claudine Cheever had a big week last week. In addition to her wonderful presentation at 7×7 on the changing role of parenthood, she also interviewed with Bloomberg’s Pimm Fox on his show Taking Stock for a segment titled “Real Life Mad Men & Women,” where she discussed what it means to work in advertising today.
Type: Lovemarks & Brands | 2,015 views
I get a lot of interesting things sent to me about Lovemarks, and here is one out of left field. A Masters student in Australia, Bibi Deena Syed sent me over a hardbound thesis … that’s a psychoanalytic study of Lovemarks. Crazy? Psychoanalyzing love?