Blog

The Lovemarks Campus blog is authored by our editorial team and members of the Saatchi & Saatchi network. It is devoted to insights and ideas related to research and trends in emotional marketing.

Type: Lovemarks & Brands | 1,530 views

To Taste

Sensuality, along with Mystery and Intimacy, is one of the three magic ingredients in a Lovemark. Sight, scent, hearing, touch and taste are gateways to the emotions and a powerful means of connecting with the consumer.

Type: Lovemarks & Brands | 1,783 views

Czech Out Chuck

Saatchi & Saatchi Prague brilliantly tapped a cultural phenomenon in a new campaign for T-Mobile that swept across the Czech Republic over the holidays. The ads show Norris in a Czech household at Christmas. As well as being great for a laugh, the ads connect with a deeper back story.

Type: Lovemarks & Brands | 1,511 views

Let’s Get Unreasonable

Saatchi. That name means something to us. It’s this agency, its the name on the front door, its every single person who decided to work here. We made a video love letter to Saatchi NY and our people on the 40th anniversary of a place that has always been driven by the power of unreasonable creativity.

Type: Emotional Marketing | 3,740 views

The Key Colors that Inspire Buying Behavior, with One Secret Color Missing

Nice color chart by KiSSmetrics on what colors trigger what emotions in the buying process. However, they missed one of the most powerful colors in the palet – white. What white does is create negative space which gives the eye a chance to rest.

Type: Consumer Learning | 1,328 views

Google and Wharton Q&A with Andy Murray at Advertising Week in NYC

A series of quick Q&A videos featuring Andy Murray, global CEO of Saatchi & Saatchi X, sponsored by Wharton and Google at Advertising Week conference in New York last month.

Type: Lovemarks & Brands | 1,717 views

Lovemarks by the Numbers

Insights and findings around creating Loyalty Beyond Reason continue to illuminate Lovemarks, most recently from Peter Boatwright and Jonathan Cagan with their a book ‘Built to Love: Creating Products That Captivate Customers’.

Type: Consumer Learning | 1,265 views

Advertising & Ideas

Saatchi NY Chief Strategy Officer Claudine Cheever had a big week last week. In addition to her wonderful presentation at 7×7 on the changing role of parenthood, she also interviewed with Bloomberg’s Pimm Fox on his show Taking Stock for a segment titled “Real Life Mad Men & Women,” where she discussed what it means to work in advertising today.

Type: Lovemarks & Brands | 2,015 views

Animals Can’t Drive Utes

I get a lot of interesting things sent to me about Lovemarks, and here is one out of left field. A Masters student in Australia, Bibi Deena Syed sent me over a hardbound thesis … that’s a psychoanalytic study of Lovemarks. Crazy? Psychoanalyzing love?