The ability to hear and understand what the other person is saying is crucial to the positive development of any relationship, including the relationship between brand and consumer.
The Lovemarks Campus blog is authored by our editorial team and members of the Saatchi & Saatchi network. It is devoted to insights and ideas related to research and trends in emotional marketing.
Type: Insights & Ideas | 1,313 views
Brand icons often symbolize the theme of a brand and make them instantly recognizable. However, sometimes these icons take on more meaning than just being spokespeople; they take on the form of ‘brand heroes.’
Type: Insights & Ideas | 582 views
A recent survey by Zogby Analytics and MSN asked people to rate customer satisfaction levels on 150 brands. Looking at the results, issues resolution is the key determinant on how well a company scored in the survey. What are companies doing to prevent problems from arising and what do they do in the event that one does?
Type: Insights & Ideas | 365 views
One of the most immediate ways a company can apply Lovemarks to their business is through customer service. It costs very little to bring the qualities of Respect and Love to your daily interactions, but the benefits have the potential to make a significant impact.
Type: Insights & Ideas | 602 views
In this LinkedIn community question inspired blog post, we address the question if brand love is as effective and applicable in developing countries, and is a person with limited resources more likely to make a decision based on emotion than reason.
Type: Insights & Ideas | 937 views
In June we asked our LinkedIn community to post questions that they may have about Lovemarks and its application as a marketing theory. This week’s post answers the question “For a company with strong Brand recognition, but negative Brand associations, what is the first step to moving towards becoming a Lovemark?”
Type: Insights & Ideas | 575 views
There has been a lot of talk about the impact of Big Data as a way to help marketers make better decisions. It allows businesses to run more efficiently by identifying the best pricing, scheduling, and promotional strategies…But how close can Big Data get to the average person? Just because it can remember your name and recall your preferences, can Big Data make you feel like it cares?
Type: Insights & Ideas | 565 views
Adding to the Lovemarks journey, ‘Loveworks: How the world’s top marketers make emotional connections to win in the marketplace’ by Brian Sheehan uses real world examples and outlines the roadmaps followed by several of the world’s top marketing companies to win in the market place through the application of the Lovemarks theory.
Type: Insights & Ideas | 949 views
Loyalty amongst shoppers is becoming more of a challenge for brands. In a study undertaken in January 2013, Deloitte found that nine in ten consumers have swapped national branded products for private-label brands at some time.
Type: Insights & Ideas | 798 views
A study recently published in the journal of Wine Economics and Policy attempts to understand if the type of stories told by 132 chateaux members of the Union des Grands Crus provided insight into the brand positioning of each vintage, and if the type of stories told had an effect on price level.
Type: Insights & Ideas | 714 views
Ferrari was recently named the world’s most powerful brand by British research firm BrandFinance. This may come as a surprise to those expecting a technology company to take out first place on the Global 500 but Ferrari scored high in what BrandFinance chief executive David Haigh calls “qualitative measures” like brand affection and loyalty.
Type: Insights & Ideas | 928 views
The meaning of stories is unique and personal to each individual. How people interpret stories is affected by factors such as age, previous events and experiences, and cultural context. A well-told story is good, but selecting the best place and time can make it great.
Type: Insights & Ideas | 849 views
“Will people stand by the brands they love during tough times?” That is the question asked by Angela Lee, professor of marketing at the Kellogg School of Marketing, Monika Lisjak, a doctoral candidate at the Kellogg School, and Wendi Gardner, an associate professor of psychology at Northwestern University.
Type: Insights & Ideas | 783 views
Here are two recent sonic branding projects undertaken for mobile phones. We may use our smartphones to speak to others, listen to music and watch video, but the way your phone sounds influences what you think and feel about the brand you use.
Type: Insights & Ideas | 1,573 views
All brands are born as commodities. Around the world there are many cups of coffees, pairs of running shoes and computer chips, but only some are recognized as being Starbucks, Nike and Intel. For commodities to grow out of the Low Respect / Low Love quadrant, they must be associated with ideas; ideas which are often translated into a purpose or a vision.