Books

This selection of titles makes a compelling case for rethinking the way we approach business and marketing. Each book is a showcase of best practice storytelling, with many contributions from celebrated writers, academics, creatives and business leaders.

Type: Reading List | 1,433 views

Firms of Endearment: How World-Class Companies Profit from Passion and Purpose

“This book is about gaining “share of heart”, not just share of wallet. It’s about aligning stakeholders’ interests, not just juggling them. It’s about building companies that leave the world a better place. Most of all, it’s about why you must do all this, or risk being left in the dust…and how to get there from wherever you are now.”

Type: Reading List | 1,107 views

Made to Stick: Why Some Ideas Survive and Others Die

“Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that “stick” and explain sure-fire methods for making ideas stickier.

Type: Reading List | 1,080 views

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

“McCracken deploys “complex adaptive theory” to track the movement of trends and new groupings of consumers. He shows how to monitor new trends, whether and when to introduce new brands and brand extensions, how to speak to niche markets, and how to avoid costly mistakes.”

Type: Reading List | 1,357 views

In the Bubble: Designing in a Complex World

“Technology is not going to go away, but the time to discuss the end it will serve is before we deploy it, not after. We need to ask what purpose will be served by the broadband communications, smart materials, wearable computing, and connected appliances that we’re unleashing upon the world. We need to ask what impact all this stuff will have on our daily lives. Who will look after it, and how?”

Type: Reading List | 1,434 views

Mediated: How the Media Shapes your World and the Way You Live In It

“From Princess Diana’s funeral to the prospect of mass terror, from oral sex in the Oval Office to cowboy politics in distant lands, from high school cliques to marital therapy, from blogs to reality TV to the Weather Channel, ‘Mediated’ takes us on an original and astonishing tour of every department of our media-saturated society. The implications are personal and far-reaching at the same time.”

Type: Reading List | 1,679 views

Convergence Culture: Where Old and New Media Collide

“Jenkins provides a riveting introduction to the world where every story gets told and every brand gets sold across multiple media platforms. He explains the cultural shift that is occurring as consumers fight for control across disparate channels, changing the way we do business, elect our leaders, and educate our children.”

Type: Reading List | 1,165 views

Shaping Things

Shaping Things “is about created objects and the environment, which is to say, it’s about everything…[It] is for designers and thinkers, engineers and scientists, entrepreneurs and financiers—and anyone who wants to understand and be part of the process of technosocial transformation.”

Type: Reading List | 1,370 views

Stop Stealing Sheep and Find Out How Type Works

“World-renowned type experts Erik Spiekermann and E.M. Ginger explain in everyday laymen’s terms what type is and how you can use it to enhance the legibility, meaning, and aesthetic level of your work. They elegantly touch on all aspects of typography, including the history and mechanics of type, how to train your eye to recognize and choose typefaces, and how to use space and layout to improve overall communication.”

Type: Reading List | 1,262 views

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

“Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, Kim and Mauborgne argue that tomorrow’s leading companies will succeed not by battling competitors, but by creating “blue oceans” of uncontested market space ripe for growth.”

Type: Reading List | 1,098 views

Blink: The Power of Thinking Without Thinking

“In Blink we meet the psychologist who has learned to predict whether a marriage will last, based on a few minutes of observing a couple; the tennis coach who knows when a player will double-fault before the racket even makes contact with the ball; the antiquities experts who recognize a fake at a glance.”

Type: Reading List | 938 views

The Substance of Style: How the Rise of Aesthetic Value is Remaking Commerce, Culture, and Consciousness

In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture’s aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.”

Type: Reading List | 1,262 views

The Influentials

The Influentials features a series of rules and guidelines for marketing to Influentials; case studies of products that have prospered because of Influential marketing (and products that have failed because they lacked it); a history of the phenomenon…and why Influentials are more influential today than ever; and profiles of twelve real-life Influentials.”

Type: Reading List | 1,280 views

The Entertainment Economy: How Mega-Media Forces are Transforming Our Lives

“In The Entertainment Economy, Michael J. Wolf, the industry’s most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis.”

Type: Reading List | 1,330 views

A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century

“What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands of recent years, explains this often mysterious process by setting out the principles that helped these companies become leaders in their respective industries.”

Type: Reading List | 1,311 views

How Customers Think: Essential Insights Into the Mind of the Market

“it comes to buying, 95% of our decision making takes place in the subconscious mind, yet traditional marketing methods barely scratch the surface of this information gold mine. Zaltman introduces a new mindset and tools for digging deeper into what he calls the “mind of the market”–the complex interplay between consumer and marketer thinking that determines the fate of every product launch.”