After a 30 year career in the US and global consumer packaged goods industries, Bob Seelert became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. Start with the Answer is Bob’s highly readable and down-to-earth book of wisdom about business, careers and life-in-general. The right book for these times.
This selection of titles makes a compelling case for rethinking the way we approach business and marketing. Each book is a showcase of best practice storytelling, with many contributions from celebrated writers, academics, creatives and business leaders.
Type: Saatchi & Saatchi Books | 1,859 views
Type: Saatchi & Saatchi Books | 4,201 views
Kevin Roberts narrates the history of Diesel’s bold approach to communications, and their messages full of humor, irony, and constant reinvention. Diesel: XXX Years of Diesel Communication is a lavishly produced volume featuring the iconic and controversial work of such groundbreaking photographers as David LaChapelle, Erwin Olaf, Ellen von Unwerth and Terry Richardson.
Type: Saatchi & Saatchi Books | 2,590 views
Publicis Groupe is a vital European presence in world advertising and this story outlines the main stages in the process by which the Groupe was formed. A History of Advertising is a beautifully presented book that gives an overview of the creative networks that come under the far-reaching umbrella of the Publicis Groupe and illustrates some of the legendary campaigns that they have produced.
Type: Saatchi & Saatchi Books | 934 views
This is the story of the amazing innovations that have won or been shortlisted for the Saatchi & Saatchi Award for World Changing Ideas. The $100,000 Award was launched in 1998 as the Saatchi & Saatchi Award for Innovation in Communication, and coincided with the Network’s redefinition as The Ideas Company.
Type: Saatchi & Saatchi Books | 4,941 views
Peak Performance lies at the heart of Saatchi & Saatchi’s sustainable advantage. This international best-selling business book goes inside the world’s best sports organizations to reveal how their teams keep on winning—and how any business can use their methods to get to the top and stay there.
Type: Saatchi & Saatchi Books | 3,437 views
Today consumers are asking questions about the role commercial organizations play in society. They are looking to businesses for demonstrations of good corporate citizenship. Brand Spirit explores the concept of cause related marketing—based on the motivation of a company or brand to position itself alongside a charity or cause in a partnership for mutual benefit.
Type: Saatchi & Saatchi Books | 2,802 views
For over 30 years the Saatchi & Saatchi network has been at the forefront of cause related issues campaigns. Social Work is a dramatic showcase of some of the Network’s most sensational cause related projects over the years.
Type: Reading List | 6,254 views
“Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company’s total aesthetic output – its “look and feel” – to provide a vital competitive advantage.”
Type: Reading List | 1,593 views
“For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.”
Type: Reading List | 1,332 views
“The Long Tail chronicles the effect of the technologies that have made it easier for consumers to find and buy niche products, thanks to the “infinite shelf-space effect”-the new distribution mechanisms, from digital downloading to peer-to-peer markets, that break through the bottlenecks of broadcast and traditional bricks and mortar retail.”
Type: Reading List | 1,384 views
“Cowritten by the world’s most quoted expert on influence, Professor Robert Cialdini, Yes! presents dozens of surprising discoveries from the science of persuasion in short, enjoyable, and insightful chapters that you can apply immediately to become a more effective persuader.”
Type: Reading List | 1,437 views
“Brands are dead. Advertising no longer works. Consumers are in control. Or so we”re told. In Buying In, Rob Walker argues that this accepted wisdom misses a much more important cultural shift, including a practice he calls murketing, in which people create brands of their own and participate, in unprecedented ways, in marketing campaigns for their favorites.”
Type: Reading List | 1,632 views
“Drawing on stories of leaders as diverse as AG Lafley of Procter & Gamble, Meg Whitman of eBay, Victoria Hale of the Institute for One World Health, and Nandan Nilekani of Infosys, Martin shows how integrative thinkers are relentlessly diagnosing and synthesizing by asking probing questions including What are the causal relationships at work here? and What are the implied trade-offs?”
Type: Reading List | 1,264 views
“This 122-page easy-to-read book discusses the potential that Virtual Worlds have to dramatically alter the emotional code of the human race, and also reviews the opportunities for individuals, corporations, advertising and media companies to build personal and corporate marketing campaigns in Virtual Worlds.”
Type: Reading List | 1,647 views
“Harvard psychologist Howard Gardner, whose work has revolutionized our beliefs about intelligence, creativity, and leadership, offers an original framework for understanding exactly what happens during the course of changing a mind–and how to influence that process.”