The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In Lovemarks: the Future Beyond Brands, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.
This selection of titles makes a compelling case for rethinking the way we approach business and marketing. Each book is a showcase of best practice storytelling, with many contributions from celebrated writers, academics, creatives and business leaders.
Type: Saatchi & Saatchi Books | 962 views
Loveworks adds to Lovemarks in an essential way. It shows in detail how many of the world’s top marketing companies, including Procter & Gamble, Toyota, Visa, General Mills, and Diageo have won in the marketplace through the application of Lovemarks theory.
Type: Saatchi & Saatchi Books | 1,833 views
Collectively produced by Saatchi & Saatchi designers and art directors, Lovemarks: the Saatchi & Saatchi Designers’ Edition celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.
Type: Saatchi & Saatchi Books | 1,809 views
The follow up to the international bestseller Lovemarks: the Future Beyond Brands, The Lovemarks Effect: Winning in the Consumer Revolution rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.
Type: Reading List | 65 views
In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer.
Type: Reading List | 414 views
“Pulling from a unique ten year growth study involving 50,000 brands, Jim Stengel shows how the world’s 50 best businesses…have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes.”
Type: Reading List | 332 views
“Designed for a wide variety of business challenges, the book shows how narrative can help: define culture and values; engender creativity and innovation; foster collaboration and build relationships; provide coaching and feedback; lead change; and more.”
Type: Reading List | 274 views
“This new landscape we’re entering is what Doc Searls calls The Intention Economy—one in which demand will drive supply far more directly, efficiently, and compellingly than ever before. In this book he describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.”
Type: Reading List | 500 views
“How can you win when the only certainty is change?…Velocity draws upon the authors’ unique perspectives and experiences to present seven timeless new laws for businesses and individuals in a world that is dominated by rapid change and digital technology.”
Type: Reading List | 299 views
The Art of Immersion: How the Digital Generation is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories
“No longer content in our traditional role as couch potatoes, we approach television shows, movies, even advertising as invitations to participate—as experiences to immerse ourselves in at will. Wired contributing editor Frank Rose introduces us to the people who are reshaping media for a two-way world.”
Type: Reading List | 309 views
“Thinking, Fast and Slow takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical.”
Type: Reading List | 354 views
The Emotional Life of Your Brain: How Its Unique Patterns Affect the Way You Think, Feel and Live – and How You Can Change Them
“For more than thirty years, Richard Davidson has been at the forefront of brain research. Now he gives us an entirely new model for understanding our emotions, as well as practical strategies we can use to change them.”
Type: Reading List | 1,297 views
The concept for this book is simple: “when others zig, zag.” Neumeier takes readers through a quick branding boot camp providing insightful tips for developing a brand that will impress consumers and blasting up the ‘unique selling point concept’ by several notches.
Type: Saatchi & Saatchi Books | 1,237 views
Sisomo: the Future on Screen addresses making emotional connections in the market with Sight, Sound and Motion and plays to Saatchi & Saatchi’s strengths in creating compelling emotional connections on television. This book by Worldwide CEO Kevin Roberts has the goal of stimulating creativity across all screen-based media.
Type: Saatchi & Saatchi Books | 1,272 views
Strategy for Sustainability calls for the relentless pursuit of long-term sustainability—and that doesn’t mean “green.” Leading business strategist and Chief Sustainability Officer, Saatchi & Saatchi, Adam Werbach pushes sustainability well beyond quaint notions of saving the planet.