Lovemarks Campus

The concept for this book is simple: “when others zig, zag.” Neumeier takes readers through a quick branding boot camp providing insightful tips for developing a brand that will impress consumers and blasting up the ‘unique selling point concept’ by several notches.

The book that showed how Mystery, Sensuality and Intimacy can create powerful emotional connections with consumers. In ‘Lovemarks: the Future Beyond Brands’, Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, relates the inspiration behind the idea, and shows that by building respect and inspiring Love, business can move the world.

The follow up to the international bestseller ‘Lovemarks: the Future Beyond Brands’, ‘The Lovemarks Effect: Winning in the Consumer Revolution’ rides the crest of the Lovemarks wave and tells us everything we need to know to take Lovemarks further and wider. It tells the stories and shares the metrics that prove Lovemarks measures up.

Collectively produced by Saatchi & Saatchi designers and art directors, ‘Lovemarks: the Saatchi & Saatchi Designers’ Edition’ celebrates the central role design plays in creating emotional connections with consumers. This special edition book is a sublime rendering of the original Lovemarks book and will challenge the mind and delight the eyes of readers.

‘Strategy for Sustainability’ calls for the relentless pursuit of long-term sustainability—and that doesn’t mean “green.” Leading business strategist and Chief Sustainability Officer, Saatchi & Saatchi, Adam Werbach pushes sustainability well beyond quaint notions of saving the planet. Werbach redefines the movement to address not just environmental and economic trends, but also social and cultural ones with the aim of improving business planning and execution.

At Harvard Business School in the 1960s Bob Seelert was known as “Chairman-in-waiting.” After a 30 year career in the US and global consumer packaged goods industries, Bob became CEO of Saatchi & Saatchi in 1995, and has been Chairman since 1997. ‘Start with the Answer’ is Bob’s highly readable and down-to-earth book of wisdom about business, careers and life-in-general. The right book for these times.

‘Sisomo: the Future on Screen’ addresses making emotional connections in the market with Sight, Sound and Motion and plays to Saatchi & Saatchi’s strengths in creating compelling emotional connections on television. This book by Worldwide CEO Kevin Roberts has the goal of stimulating creativity across all screen-based media.

Kevin Roberts narrates the history of Diesel’s bold approach to communications, and their messages full of humor, irony, and constant reinvention. ‘Diesel: XXX Years of Diesel Communication’ is a lavishly produced volume featuring the iconic and controversial work of such groundbreaking photographers as David LaChapelle, Erwin Olaf, Ellen von Unwerth and Terry Richardson.

Publicis Groupe is a vital European presence in world advertising and this story outlines the main stages in the process by which the Groupe was formed – tracing its roots back to Volney B. Palmer in 1842. The beautifully presented book also gives an overview of the creative networks that come under the far-reaching umbrella of the Publicis Groupe and illustrates some of the legendary campaigns that they have produced.

This is the story of the amazing innovations that have won or been shortlisted for the Saatchi & Saatchi Award for World Changing Ideas. The $100,000 Award was launched in 1998 as the Saatchi & Saatchi Award for Innovation in Communication, and coincided with the Network’s redefinition as The Ideas Company.

Peak Performance lies at the heart of Saatchi & Saatchi’s sustainable advantage. This international best-selling business book goes inside the world’s best sports organizations to reveal how their teams keep on winning—and how any business can use their methods to get to the top and stay there.

Today consumers are asking questions about the role commercial organizations play in society. They are looking to businesses for demonstrations of good corporate citizenship. ‘Brand Spirit’ explores the concept of cause related marketing—based on the motivation of a company or brand to position itself alongside a charity or cause in a partnership for mutual benefit.

For over 30 years the Saatchi & Saatchi network has been at the forefront of cause related issues campaigns. ‘Social Work’ is a dramatic showcase of some of the Network’s most sensational cause related projects over the years.

“Bernd Schmitt and Alex Simonson, two leading experts in the emerging field of identity management, offer clear guidelines for harnessing a company’s total aesthetic output – its “look and feel” – to provide a vital competitive advantage.”