Insights & Ideas

Type: Insights & Ideas, Visuals | 587 views

Mangusta ‘Makes Your Heart Beats Fast’

Source: overmarine.com

Type: Insights & Ideas, Visuals | 638 views

Selfridges ‘Labour Of Love’

Type: Insights & Ideas, Visuals | 786 views

Tiffany & Co. ‘There Is Only One True Love’

Type: Insights & Ideas, Visuals | 633 views

Just Love Coffee Roasters

Type: Visuals | 534 views

Revlon

Type: Insights & Ideas | 919 views

Why J-Law & George Clooney Don’t Matter: Saatchi & Saatchi COO

I glimpsed the future of celebrity last year watching the League of Legends world championship in Seoul. Just who were these elite pro gamers with rabid global fan followings, who were landing huge endorsement deals and whose hours-long tournaments were filling sports arenas worldwide? And what does the phenomenon have to say about the future of marketing and advertising?

Type: Insights & Ideas | 1,352 views

Sharing Values to Achieve Brand Loyalty

To achieve true customer loyalty, brands need to have values, not just provide values. It come back to the mantra ‘show, not tell’. People are loyal to brands that they relate to and that play a role in their lives. This is why companies need to focus on their purpose, because it’s the ‘why’ that really matters to customers.

Type: Insights & Ideas | 1,053 views

Lovemarks for Life Stages

Once our preferences and behaviors are ingrained, it can be incredibly difficult to change them. However, a potential goldmine for brands and marketers is when people experience a major life event, and shopping habits become flexible.

Type: Insights & Ideas | 1,249 views

Scent’s Effects on ‘Approach’ Behaviors

“Research about the effect of scent on customers’ perceptions and behaviors is growing, but so far the evidence shows that ambient scents can have an effect on emotions, brand recognition and recall, and purchasing behavior.”

Type: Insights & Ideas | 1,461 views

Brands, Feelings of Attachment and Fear

Fear, which is controlled by a part of the brain called the amygdala, can also elicit feelings of greater connection with a brand. A study from the University of British Columbia’s Sauder School of Business found that when faced with fear, the presence of a brand comforts people and helps them cope.

Type: Insights & Ideas | 1,218 views

Emotional Fulfillment, Not Technology, Will Be the Stand-Out Offering of a Winning Brand

Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, on how technology and creativity is transforming every industry, delivering power and wonder to the audience at digital speed.

Type: General, Insights & Ideas, Visuals | 885 views

Crocs – Feel the Love

 

Type: Insights & Ideas, Visuals | 1,387 views

Trelise Cooper Loves Whittakers Chocolate

Source: Whittakers  

Type: Insights & Ideas | 774 views

Where There’s Mystery, There’s Margin

This post is by Justin Billingsley, COO of Saatchi & Saatchi EMEA. “To stay out of the spiral we need to keep people acting irrationally, much like they act when they are in love. The ingredients of this love are mystery, sensuality and intimacy.”

Type: Insights & Ideas, Visuals | 1,098 views

Vodafone – I Just ‘Called’ to Say I Love You

Source: We Love Advertising