Insights & Ideas
Type: Insights & Ideas | 923 views
I glimpsed the future of celebrity last year watching the League of Legends world championship in Seoul. Just who were these elite pro gamers with rabid global fan followings, who were landing huge endorsement deals and whose hours-long tournaments were filling sports arenas worldwide? And what does the phenomenon have to say about the future of marketing and advertising?
Type: Insights & Ideas | 1,363 views
To achieve true customer loyalty, brands need to have values, not just provide values. It come back to the mantra ‘show, not tell’. People are loyal to brands that they relate to and that play a role in their lives. This is why companies need to focus on their purpose, because it’s the ‘why’ that really matters to customers.
Type: Insights & Ideas | 1,061 views
Once our preferences and behaviors are ingrained, it can be incredibly difficult to change them. However, a potential goldmine for brands and marketers is when people experience a major life event, and shopping habits become flexible.
Type: Insights & Ideas | 1,257 views
“Research about the effect of scent on customers’ perceptions and behaviors is growing, but so far the evidence shows that ambient scents can have an effect on emotions, brand recognition and recall, and purchasing behavior.”
Type: Insights & Ideas | 1,474 views
Fear, which is controlled by a part of the brain called the amygdala, can also elicit feelings of greater connection with a brand. A study from the University of British Columbia’s Sauder School of Business found that when faced with fear, the presence of a brand comforts people and helps them cope.
Type: Insights & Ideas | 1,223 views
Kevin Roberts, CEO Worldwide of Saatchi & Saatchi, on how technology and creativity is transforming every industry, delivering power and wonder to the audience at digital speed.
Type: Insights & Ideas | 783 views
This post is by Justin Billingsley, COO of Saatchi & Saatchi EMEA. “To stay out of the spiral we need to keep people acting irrationally, much like they act when they are in love. The ingredients of this love are mystery, sensuality and intimacy.”